Send us your customer file
Export your customer, lapsed, and opt-out lists from your CRM and drop them to Oppizi over secure SFTP.
Reactivation
Win customers back through the letterbox
Your own customer data does the work, not a pixel. Send your lapsed and dormant lists to Oppizi over SFTP, follow up with addressed post and door drops, then model lookalikes when you want more customers like your best ones.
Reactivation in three steps
Send the file, set the rules, and let the post go out to the customers actually worth winning back.
Decide who is worth a piece
Set recency, spend, and dormancy rules with your own filters, so only the customers you want back receive post.
Post goes out on schedule
Artwork prints and ships within a four-day SLA of the file landing, so the offer arrives while you are still remembered.
First-party mailing, done properly
Match to your own records, cap the frequency, suppress the wrong people, and track what came back.
Your own customer records
UK campaigns run on the first-party data you already hold. No site pixels, no third-party identity matching.
Lookalike modelling
Model the customers who spend most, then reach similar households when you want to grow past your own list.
Speed to letterbox
Four days from file to shipping, so the win-back offer lands while the relationship is still warm.
Suppression and caps
Anyone who has already come back, or opted out, drops out of the run, and frequency caps stop over-posting.
Closed-loop attribution
Unique QR codes and promo codes, matched back against your own customer records, show which win-back round paid for itself.
SOC 2 compliant
Your customer files are handled on SOC 2 Type II certified infrastructure.
Results that show up in the real world
Trusted by 1,000+ companies
FAQ
Frequently asked questions
Can't find what you're looking for? Our team is happy to help.
Customer reactivation turns the customers you have already lost into a mailing list. You send Oppizi the lapsed, dormant, or one-order segments you hold in your CRM, and we print and post an addressed piece with an offer attached, within a four-day SLA. Every piece is 100% deliverable, with no spam folder and no auction to win, and each response is tracked back through a unique QR code and promo code.
No. Site-pixel retargeting and third-party identity matching are not part of the UK offering, so Oppizi will not turn anonymous traffic into postal addresses here. UK reactivation runs on your own first-party customer data, with lookalike modelling if you want to reach similar households beyond your list. It is a narrower audience than digital retargeting, and a far cleaner one.
An email win-back reaches an inbox that is already crowded, and lapsed customers are exactly the people who stopped opening. A posted piece arrives at the address, sits in the home for days and is read with 76% consumer trust. You can run both from the same customer segment.
Start with recency and value: customers who bought two or three times and then went quiet, high-spenders who have lapsed past their normal repeat window, and named customers who abandoned an application or basket and are already in your file. Set the rules once and only those segments enter the run, with frequency caps so nobody hears from you twice in a month.
Over secure SFTP. You drop customer, segment, and suppression files to Oppizi on whatever cadence suits you, weekly, monthly, or ad hoc, and the next run picks them up. SFTP is the integration route for the UK, so there is no pixel to install and no tag to maintain. Results come back for reporting alongside your other channels.
Through closed-loop attribution. Each piece carries a unique QR code and promo code tied to the segment it went to, and CRM match-back links the orders that follow to the post that prompted them. Because one piece maps to one customer and one round, you get cost per reactivated customer at segment level rather than a channel-wide guess.
Reactivation usually performs strongly, because you are posting to people who have already bought from you once. Your own figure depends on the offer, the segment, and the format. We model the expected cost with you before anything prints.
Yes, with lookalike modelling. We take the customers who spend most with you and use them to find households with similar characteristics, then reach those addresses through Direct Mail or cover their area with a door drop. It is expansion built from your own best customers rather than bought third-party segments.
Get started
Follow up where the inbox gave up
Turn your own customer lists into measurable win-back post.