Win customers back through the letterbox

Customer reactivation turns the customers you have already lost into a mailing list. You send Oppizi the lapsed, dormant, or one-order segments you hold in your CRM over SFTP, and we print and post an addressed piece with an offer attached through Deutsche Post, within a four-day SLA. Every piece is 100% deliverable, with no spam folder and no auction to win, and each response is tracked back through a unique QR code and promo code.

No. Site-pixel retargeting and third-party identity matching are not part of the German offering, so Oppizi will not turn anonymous traffic into postal addresses here. Reactivation in Germany runs on your own first-party customer data, with your consent records respected. It is a narrower audience than digital retargeting, and a far cleaner one.

An email win-back reaches an inbox that is already crowded, and lapsed customers are exactly the people who stopped opening. A mailed piece arrives at the address and sits in the home for days. Oppizi's offline campaigns work from the same segments you already use online.

Any segment you can export from your CRM or CDP: customers who have not ordered in 30, 60, or 90 days, one-order customers, dormant accounts, subscribers who cancelled, or high-value customers whose spend has dropped. You define the recency, spend, and dormancy rules, so only the customers worth winning back receive a piece, with frequency caps and automatic suppression of anyone who already returned or opted out.

Through closed-loop attribution: every piece carries a unique QR code and promo code tied to the specific send, and match-back against your own customer records links subsequent purchases to the mail that drove them. Because each mailer maps to one customer and one campaign, you see cost per reactivated customer at the segment level, in the same dashboard and with the same rigour as your digital channels.

Pieces print and ship within a four-day SLA of your file landing, so mail arrives while the relationship is still warm, not months after the last order. Oppizi prints with sustainable local partners in Germany and posts through Deutsche Post, which keeps transit short. Send a fresh file weekly or monthly and each one becomes its own scheduled run.

Any system that can export a file. Segments from your CRM, CDP, shop system, or data warehouse reach Oppizi over secure SFTP on your own schedule, and results come back the same way, so reactivation sits beside your email and digital reporting. For programmatic setups, the Oppizi REST API and MCP server let your own tooling or AI agent brief, price, and track campaigns.

Yes. Campaigns run only on the first-party customer data you already hold, handled on SOC 2 Type II certified infrastructure, with compliance controls built into every send: automatic suppression of returned and opted-out customers, frequency caps, and no third-party identity matching. You define exactly who qualifies through your own rules. Direct mail also operates outside cookie-based tracking, so it is resilient to the browser privacy changes eroding digital retargeting.