Flyer distribution that reaches people where the feed cannot

Flyer distribution is the planned delivery of printed marketing material to people in busy places or directly to their homes. Oppizi offers two approaches in Germany: hand-to-hand distribution, where trained Brand Ambassadors personally hand flyers out in high-footfall locations, and door-to-door distribution, where flyers go through the letterboxes of the districts you choose. Both are planned, executed, and measured through Oppizi OS.

Hand-to-hand flyering places Brand Ambassadors at station exits, shopping streets, campuses, and events for direct, face-to-face delivery that prompts an immediate response. Door-to-door flyering delivers to residential households along planned rounds, giving steady coverage of a district and repeat exposure over time. Oppizi runs both through the same platform and the same measurement.

It depends on city, volume, and format. Printing usually falls between €0.06 and €0.14 per flyer, and one three-hour distribution mission covers roughly 400 to 600 flyers at around €90 to €100. As a benchmark, a hand-to-hand campaign of 1,000 flyers in Berlin can start from around €342. The calculator on this page gives an instant estimate; a detailed quote covers planning, Brand Ambassadors, printing, logistics, and tracking.

Oppizi works with vetted, trained Brand Ambassadors and confirms every round with live GPS tracking and photo verification. Oppizi OS shows where campaigns are running, how many flyers have gone out, and when milestones are hit. Locations and timing are adjusted during the campaign from performance and footfall data.

Rounds run in Berlin, Hamburg, Munich, Cologne, Frankfurt, Düsseldorf, Stuttgart, Leipzig, Dresden, Essen, Duisburg, Bonn, Wiesbaden, Mainz, Potsdam, Augsburg, and Halle, and you pick the districts and postcode areas inside each city. Multi-city programmes across Germany and our other markets run from the same dashboard.

Results vary by offer, creative and location, so we point to named campaigns rather than a house average. Across published Oppizi flyering campaigns, tracked conversion has ranged from 1.3% for Uber, across more than 529,000 flyers, to 5.5% for Just Eat during a Champions League activation. Hand-to-hand rounds add a moment of personal contact, which lifts immediate engagement compared with passive delivery.

Oppizi tracks flyering through QR codes, unique promo codes, dedicated landing pages, and your own conversion data delivered over SFTP. The Oppizi OS dashboard shows live delivery data, scan rates, and conversions, and hand-to-hand rounds also report field engagement. That lets you calculate return and compare flyering directly with your other acquisition channels.

Across Germany, Oppizi has distributed more than 33.2 million flyers and tracked nearly one million conversions for brands including Uber Eats, FREE NOW, and TIER. Every mission is GPS-verified and reported live in Oppizi OS.