Rising digital costs
Paid digital channels increase costs and reduce margin on every order
Restaurants & QSR
Fill tables, drive orders, and build local demand
Reach nearby customers, grow first-time orders, increase visits, and bring people back with targeted offline campaigns powered by real-world distribution.
Digital reach does not always mean more orders
Restaurant growth depends on converting local attention into profitable demand, while rising digital costs, aggregator dependency, and inconsistent repeat behaviour make that harder to control.
Impressions, not orders
Clicks, views, and digital engagement don't reliably translate into purchases.
Lack of awareness
Difficulty building awareness and demand without repeat local exposure
Inconsistent behaviour
Customers order once but don't return without meaningful, repeat engagement
How restaurant teams use offline to drive growth
Acquire customers at a low costReach the households around each location at a fixed cost per piece. QR codes and unique offer codes come standard on every campaign, so each scan and redemption tracks back to a first order.
Oppizi OS
Launch and manage all channels from one place
Target, launch, and measure every campaign in one platform, or simply ask Copilot. AI picks the postcode areas with the most potential and optimises distribution and creative, while your customer files arrive over SFTP to drive personalised, scheduled campaigns.
Offline channels built for restaurant performance
Every channel is planned, executed, and measured in one platform.
Cover every letterbox around each location with Unaddressed Direct Mail through Deutsche Post, or send addressed mail built on your own customer data, covering the funnel from first-order acquisition to win-back campaigns.
Learn more about Direct Mail
Bring your own customer data
Sitting on ordering and loyalty data? Send it to Oppizi over SFTP and schedule offline campaigns from the data you already have.
SFTP data feed
- Drop customer, order, and loyalty files into Oppizi on your own schedule
- Build audiences from real purchase history rather than guesswork
- Suppress recent buyers so budget goes to the customers you still need
API and MCP access
- Brief, price, and track campaigns from your own tools with the REST API
- Connect Claude, ChatGPT, or any MCP-capable assistant with one sign-in
- Record conversions back to Oppizi so attribution closes the loop
The Oppizi advantage with measurable impact
We improve the performance of offline channels across key areas, all managed through the same platform and measurement framework.
Acquisition you can measure
Every piece carries a QR code or promo code, so each new customer is attributed to the campaign, drop and postcode area that won them.
Higher order conversion
2x higher first-to-second order conversion from the trust a physical touchpoint builds
Better market density and ROI
Faster market density and ROI with focused growth in the districts around each restaurant
Results that show up in the real world
FAQ
Frequently asked questions
Can't find what you're looking for? Our team in Germany is happy to help.
Restaurants need local demand, not just digital impressions. Offline campaigns reach customers in their immediate district: flyers on restaurant streets and at station exits, direct mail to nearby households, and inserts in relevant e-commerce parcels. Each one puts a tangible offer in front of someone close enough to act on it, driving first orders, repeat visits, and local market density.
Hand-to-hand flyering is the highest-impact channel for QSR, placing Brand Ambassadors near competitor locations, S-Bahn and U-Bahn exits, campuses, and lunch-hour hotspots at the moment customers are deciding where to eat. Unaddressed Direct Mail through Deutsche Post reaches all households in a delivery radius. Addressed direct mail supports loyalty reactivation and repeat-order campaigns using your own customer data for precise household targeting.
Uber Eats acquired 2M+ new customers at a 2% conversion rate through Oppizi campaigns. Marley Spoon ran 13 campaigns distributing 3.6 million flyers. These results reflect precise local targeting, high-quality Brand Ambassador execution, and AI-optimised creative: the combination Oppizi brings to every restaurant and QSR campaign.
Oppizi uses AI to identify the highest-potential distribution areas for each restaurant location, based on proximity, footfall patterns, and competitor presence. Campaigns can be concentrated around specific restaurant zones to drive repeat local awareness, shifting a brand from unknown to top-of-mind in targeted districts. This is especially effective for new location launches.
Yes. Oppizi OS is designed for multi-location campaign management from one platform, with standardised workflows, consistent creative execution, and individual location-level reporting. Franchise and multi-unit restaurant brands can run coordinated national or regional campaigns across Germany while giving individual locations control over local parameters, all reported in a unified dashboard across every city.
In Germany your ordering and loyalty data reaches Oppizi over secure SFTP. For example, export customers who have not ordered in 60 days for a re-engagement mail campaign, or first-time customers for a loyalty promotion that encourages a second visit, and Oppizi schedules the send from that file. Performance data including redemptions, conversions, and ROI comes back as files for your reporting, for a complete view of offline impact.
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Ready to drive more orders in every city?
Turn offline into a measurable growth channel for local demand, first orders, visits, and repeat customers.