Costly clicks, thinner margin
Paid digital and platform commission take their cut of the very same order
Restaurants & QSR
Fill tables from the suburbs around you
Work the households and the footpath traffic within a few kilometres of each site, win the first order, then earn the second, all from campaigns planned site by site.
Reach is not the same as a full dining room
Restaurant growth here is decided within a few kilometres of the door, while delivery platform fees and paid digital both take a bite out of the same order.
Views, not covers
Impressions and engagement do not reliably turn into someone walking in or ordering
Nobody nearby knows you
Awareness in the surrounding suburbs only builds with repeat local exposure
One order and gone
Most first-timers order once and never return unless something puts you back in front of them
How New Zealand restaurant teams use offline
Win first orders cheaplyPut your offer in the letterboxes within delivery distance for a known price per piece. Each round carries its own QR and offer code, so a redemption points straight back to the first order it produced.
Oppizi OS
Book a round, run it and see the covers it brought
Set a campaign up per site, or ask Copilot to draft it. Agents choose which nearby streets to work, when to time the drop against lunch and dinner, and what the artwork should say, with your ordering file on a secure SFTP feed.
Offline channels built for hospitality
Every channel planned, run and measured around each site.
Post addressed mail built on your own customer file — named households, personalised before it prints, posted through NZ Post and measured to the conversion.
Learn more about Direct Mail
Put your ordering data to work
No integration to build. Send a file over a secure feed and Oppizi turns it into mail and flyering around each site.
SFTP data feed
Send customer, ordering and suppression files to Oppizi over a secure SFTP connection, from a single site or a hundred.
- Drop ordering and loyalty exports on whatever schedule suits your team
- Split the audience by site, last order date or average spend
- Send suppression lists back so your regulars are left alone
What restaurant brands get out of it
New Zealand figures from Oppizi campaigns, reported next to every other channel you run.
Cheaper first orders
New Zealand campaigns have tracked over 300,000 conversions
Offline that lands
16M+ flyers distributed across New Zealand campaigns
Local reach at scale
16M+ flyers delivered and more than 300,000 conversions tracked in New Zealand
Hospitality results from the Oppizi network
FAQ
Everything you need to know
Still weighing it up? Our New Zealand team will walk you through the detail.
A restaurant's market is the handful of kilometres around its door, which happens to be the shape offline handles best. Brand Ambassadors work the footpath and food strips at lunch and dinner, and mail covers the letterboxes within delivery distance, so the offer lands in a hand rather than a feed.
Hand-to-hand flyering is the strongest, placing Brand Ambassadors near your site, on transport routes and around campuses at the moment people are deciding where to eat. Letterbox Drops cover the residential streets nearby and can be targeted by local demographics. Unaddressed Mail saturates every letterbox inside a delivery radius. Addressed mail, built on your own ordering and loyalty data, drives win-backs and second visits.
Overseas programmes give the clearest picture: 550-plus in-store orders in four weeks for Chipotle, 2,500 new customers for Big Mamma, and a 50% redemption rate on BChef offers in the opening week. None of those ran in New Zealand, so read them as evidence the model works rather than as a local benchmark. Plan against this market's own record instead: more than 16 million flyers distributed and over 300,000 conversions tracked.
Yes. A group runs every site out of one Oppizi OS account, sharing a single workflow and creative standard while reporting splits out per location. Head office can push a coordinated national or regional burst and each site still sets its own radius, timing and offer, with every result landing in the same dashboard so operators and head office argue from identical numbers.
Yes, over a secure SFTP feed. Export customers, order history and suppressions from your own systems, drop the file on the feed, and Oppizi selects the audience from it, for example anyone who has not ordered in 60 days or first-time customers who never came back. New Zealand campaigns use your first-party data only, so no third-party consumer lists sit behind the targeting.
Each round gets its own QR code and offer code, tied to a suburb, a channel and a creative, and distribution is GPS tracked. When someone scans or redeems, the order maps back to the exact round that earned it. Redemptions, orders and cost per acquisition report in one dashboard, so a flyering round around one site can be compared with a mail drop or a paid campaign on the same terms.
Get started
Ready to fill more tables?
Make offline a line you can measure: first orders, return visits and demand in the streets around each site.