First, who are we talking to?
A few details so we can route you to the right channel and the right specialist.
At Uber Eats, we have ambitious growth targets in both our established markets and in our new territories. Oppizi helps us to reach those targets thanks to their scalability and reach across the UK and Ireland.
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What happened when these brands went offline
Questions New Zealand growth teams ask first
How offline marketing works here as a measurable performance channel, before you commit any budget.
Oppizi is an AI-powered platform for offline performance marketing. Growth teams use one system to plan, launch and measure direct mail, Unaddressed Mail and flyering campaigns, with the targeting precision and reporting they expect from a digital channel. Brands including Uber Eats, HelloFresh and TikTok acquire customers through Oppizi in the physical world.
Three. Addressed Mail to your own customer list, Unaddressed Mail delivered to residential and business letterboxes in the areas you choose, and flyering, handed out in busy retail and transport spots or delivered as letterbox drops using demographic targeting data. All three are planned, launched and measured in Oppizi OS.
Growth teams who need offline held to the same standard as their paid channels: targeting they choose, attribution they can audit and a cost per acquisition they can defend. That covers enterprise brands running national programmes and smaller New Zealand businesses testing a single suburb. Delivery and mobility apps, retail and ecommerce, and hospitality are the most common starting points.
New Zealand campaigns have produced more than 300,000 tracked conversions from over 16 million flyers. Your own numbers depend on offer, creative and area, which is why campaigns start with a test.
The difference is the technology layer. Areas are chosen with audience data rather than guesswork, distribution is GPS-tracked and verified by mystery shoppers, and you watch delivery, scans and conversions in a live dashboard instead of waiting on a report. Twelve years of running these campaigns sits behind the recommendations.
Flyering runs in Auckland, Wellington and Christchurch, where our vetted brand ambassadors work, and a campaign can stay tight to a handful of suburbs or cover a meaningful share of a city. Addressed and Unaddressed Mail go to whichever postcodes you pick. New Zealand is one of 14 markets Oppizi operates in, so multi-market programmes run from the same dashboard.
With unique promo codes, QR codes, dedicated landing pages and conversion data sent back from your systems. Oppizi OS reports delivery status, scan rates, conversions and cost per acquisition in real time, and test versus holdout areas isolate the lift the campaign actually caused.
Yes, over a secure SFTP data feed. You send audience files on the schedule that suits you and push conversion data back, so offline results land in the same dashboards as the rest of your growth reporting. No engineering project is needed to get started.