Awareness people still remember the next day

It puts your brand into people's hands and letterboxes — Unaddressed Mail over full delivery rounds, flyering hand-to-hand, and letterbox drop on residential streets. Where a screen impression fights for a slice of attention, a printed piece occupies time, stays in the house and cannot be blocked or scrolled past. Oppizi codes and reports all of it, and recall from physical media runs 70% above digital advertising.

Three signals together. Codes on every piece link scans and redemptions to a specific drop. Geo-holdout keeps matched postcodes out so genuine incremental lift can be isolated. In the areas you covered, branded search and direct sessions show demand changing. All of it appears on a live dashboard with 14+ metrics while distribution is still in progress.

Depends which moment you want. Unaddressed Mail takes complete delivery rounds and buys suburb-level share of voice with no list involved. Hand-to-hand flyering catches people at interchanges, campuses and events. Letterbox Drops walk residential streets for a launch or for local density. Out of Home adds billboards, shelters and screens for reach across a whole centre. With only three main cities, awareness briefs here usually pair two or three of these — one for breadth, one for frequency.

Because digital awareness is skippable, blockable and queued behind the rest of the feed. Print has no blocker and reaches 100% of addresses; trust sits at 76% and recall 70% higher. A mail piece lives in the house for days rather than a second and a half.

Yes. Unaddressed Mail targets down to the individual delivery round, and addressed formats reach the household using the list you already own. AI targeting in Oppizi OS scores rounds against audience attributes such as household size and income, so budget concentrates where your customers actually live. Flyering uses footfall analysis to choose the streets, malls, campuses and venues worth standing on in each city.

Addressed mail is quickest, typically five to seven business days from brief to letterbox. Unaddressed Mail and flyering hinge on the city and the size of round booked, with dates confirmed by your campaign manager before anything is committed. Planning, print and distribution run as one workflow in Oppizi OS, so delivery capacity in your chosen area is the only real unknown.

It is an incrementality test: a matched set of postcodes or areas is deliberately excluded from the drop. Comparing branded search, traffic and conversions between covered and excluded areas shows what the spend itself caused, stripped of seasonality and the rest of your marketing. It applies the discipline performance teams use online to a printed campaign.

Over 12 years here, Oppizi has put more than 16 million flyers into New Zealand hands and letterboxes, generating over 300,000 tracked conversions. On an awareness brief that reads as branded-search lift where you covered, foot traffic at the sites you chose, and scan activity you can watch live.