Density beats downloads in a three-city market

Digital acquisition in a market of five million saturates quickly, and an install in a suburb you cannot service efficiently is an expensive one. Oppizi works the other way round: choose the suburbs inside your delivery footprint, then reach them hand-to-hand at transport hubs and food strips and letterbox by letterbox at home.

Hand-to-hand flyering is the bluntest instrument, with Brand Ambassadors at transport hubs, campuses and food strips where the decision actually gets made. Letterbox Drops work the residential streets ringing a zone and can be targeted on local demographics. Unaddressed Mail takes every letterbox inside a delivery radius. Direct Mail, selected off your own user file, handles reactivation and win-backs.

The wider network holds the case histories: over 2 million new customers for Uber Eats at a 2% conversion rate, a 70% cut in cost per acquisition against digital for Getaround, and 5.5 million flyers for DiDi. None are New Zealand programmes, so read them as network evidence. Plan against this market's own record instead: more than 16 million flyers distributed and over 300,000 conversions tracked.

Oppizi scores the suburbs inside each zone on demographics, distance from the venues you deliver from, and what earlier rounds did there. Repeat flyering and mail into the top-scoring suburbs and orders concentrate where they are cheap to fill: more jobs per zone, better courier utilisation, a shorter road to a profitable market. In a three-city country that kind of concentration is achievable rather than aspirational.

Yes, over a secure SFTP feed. Put a file of users, orders and suppressions on the feed as often as it changes and Oppizi selects the audience from it, say riders dormant for a month or anyone who only ever placed a single order. New Zealand campaigns use only the data you supply, so no third-party audience lists sit behind the targeting. Results flow back into the same reporting.

Auckland, Wellington and Christchurch already have a standing Brand Ambassador network, so flyering can be on the street inside a few days. Mail runs about one to two weeks end to end, print included. Printing, logistics and field management, GPS-tracked distribution among them, sit with Oppizi, which leaves your growth team on audience and offer rather than local coordination.