Premium acquisition cost
Every app in the category bids on the same city audiences, and the price only moves one way
Delivery and Mobility
Own the suburbs, not just the download
Build order density where your drivers already are, from inner-city Melbourne to the outer suburbs of Brisbane, with flyer distribution and mail planned and measured in Oppizi OS.
Installs are easy, order density is not
Australian markets are concentrated in a handful of cities, so growth teams pay premium digital prices for users who may never order a second time.
The first order gap
Installs land but the first order does not always follow, and the rate varies by suburb
Demand spread too thin
Users scattered across a metro area make delivery zones slower and more expensive to run
Channels that flatten out
Returns from paid channels fade as a market matures, well before the market is saturated
How delivery and mobility teams grow with Oppizi in Australia
Acquire new customersReach households inside your delivery zones with Unaddressed Mail, or send letterbox drop teams into the streets that match your rider and eater profile. The cost sits per piece, not at an auction price, and the target is usage rather than impressions.
Oppizi OS
Every channel planned in one place
Target, launch, and measure every campaign in one platform, or just ask Copilot. AI ranks the suburbs worth covering, refines your audience, and optimises distribution and creative, while your own user file arrives securely over SFTP.
Offline channels built for delivery growth in Australia
One platform plans, runs, and measures all of it.
Reach every letterbox inside a delivery zone with Unaddressed Mail, or post addressed mail built on your own user file for acquisition and win-back campaigns.
Learn more about Direct Mail
One secure feed into every campaign
Send your user file to Oppizi over SFTP and your addressed mail runs on your own first-party data.
SFTP data feed
Push user and order files to Oppizi on your own schedule over an encrypted SFTP connection.
- Send a one-off list or refresh your segments as often as your growth cycle needs
- Build win-back and reactivation audiences from your own order history, not a third-party list
- Get results back with scans and redemptions attached to each zone and drop
12+ years of Australian delivery campaigns
Every channel runs through the same platform and the same measurement framework, and Copilot will report on any of it.
A cost per acquisition you can plan around
87M+ flyers distributed across Oppizi campaigns in Australia
Second orders that follow the first
A physical piece stays in the home, and physical mail drives 70% higher brand recall than digital media.
Density across Australia
87M+ flyers distributed in Australia and more than 1 million conversions tracked
Results that show up in the real world
FAQ
Frequently asked questions
Can't find what you're looking for? Our team is happy to help.
Australian demand sits in a small number of dense cities, which is exactly where digital costs the most. Offline works the same ground physically: flyering in food strips and around train stations, Unaddressed Mail through the letterboxes inside a delivery zone, and addressed mail to your own users.
Hand-to-hand flyering, by a clear margin. A Brand Ambassador standing in a food strip at 6pm is talking to someone who is deciding what to eat right now, and the code on the flyer makes that first order traceable. Unaddressed Mail and Addressed Mail then do the slower work of coverage and reactivation across the same suburbs.
Uber Eats has acquired more than 2 million customers through Oppizi campaigns at a 2% conversion rate. DiDi has distributed 5.5 million flyers through the Brand Ambassador network and acquired more than 165,000 new customers across five Australian cities. Uber Eats, DoorDash, and DiDi all operate in Australia, so the same playbook applies across Australia.
Oppizi ranks the suburbs inside your zones on demographics, proximity to food and retail strips, and how earlier campaigns performed there, then concentrates flyering and mail in the best of them rather than spreading a budget across a whole city. Density is the point: more orders per zone means better driver utilisation and a market that turns profitable sooner.
Through an encrypted SFTP feed. You push user and order files to Oppizi on your schedule, and those segments drive addressed mail: a win-back to users who have not ordered in 30 days, or a piece to riders in a suburb where you have just launched. Scans, redemptions, and conversions come back with the campaign so they can be loaded into your own reporting.
Flyering can be live within days in the Australian cities where the Brand Ambassador network already operates, and takes roughly a week where we need to recruit for a net-new area. Direct mail runs one to two weeks from setup to letterbox. Oppizi handles printing, logistics, and field management, including GPS tracking and mystery-shopper verification on distribution missions.
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Ready to build real density in your zones?
Spend where the orders repeat, suburb by suburb, and measure every piece.