Letterbox drops across the areas that matter

Letterbox drops mean delivering printed flyers straight into residential letterboxes along planned routes. Where hand-to-hand flyering relies on a person meeting your audience in the street, letterbox drops give you steady household coverage across a whole suburb. Oppizi plans the routes, prints the flyers, runs the distribution with vetted flyer distributors, and confirms delivery with GPS tracking and live reporting.

Oppizi OS builds a route plan from household density, geography, and your campaign goals, and in Australia you can layer demographic third-party targeting on top so the drop favours the households that look like your customers. You can refine the plan on an interactive map, filter by postcode or radius, and adjust after each campaign using what the last one returned.

Yes. Unaddressed flyers can be delivered to residential letterboxes without postage. Our distributors follow local council rules for the areas they cover and skip any letterbox marked with a no advertising material or no junk mail sticker, so your campaign stays compliant and your brand stays welcome.

Distributors check in through the Oppizi app and GPS data confirms the routes and timeframes they covered, so you can see the drop progress rather than take it on trust. Response is then tracked with QR codes, promo codes, and landing page analytics, which ties the physical delivery to conversions inside Oppizi OS.

Both reach households in an area without a mailing list. Unaddressed Mail travels through the postal network and lands with the day's post. Letterbox Drops are delivered by Oppizi field teams, which usually means faster turnaround, tighter control of the area covered, and formats the post will not carry. Oppizi runs both in Australia, so the choice comes down to speed, cost, and the audience you want.

Across more than 87 million flyers distributed in Australia, Oppizi campaigns have tracked more than 1 million conversions. Creative, offer strength, and repeat exposure in the same suburb move that number most.