Auction prices keep climbing
The same shoppers get bid up by every retailer, so each new customer costs more than the last
Retail
Retail demand, built suburb by suburb
Bring shoppers into your stores and orders into your checkout with flyer distribution and direct mail planned postcode by postcode, across Australia.
Australian retail growth gets expensive fast
Trading online and across shopping centres means paying more for every digital customer while local foot traffic moves week to week.
Online growth stalls
Reaching buyers beyond your core audience is hard to sustain on digital channels alone
Split reporting
Store trade and online orders are measured apart, so nobody sees the full picture
Uneven foot traffic
Trade at each centre and main street swings week to week and is difficult to steady
How Australian retail teams put offline to work
Acquire new customersCover whole suburbs with Unaddressed Mail, or send letterbox drop teams down the streets that match your shopper profile. You pay a low cost per piece instead of an auction price, and every piece is built to produce an order.
Oppizi OS
Plan every channel from one platform
Target, launch, and measure every campaign in one platform, or just ask Copilot. AI ranks the suburbs worth covering, refines your audience, and optimises distribution and creative, while your own customer file arrives securely over SFTP.
Offline channels built for Australian retail
Reach shoppers in the moments that sit well outside the feed.
Post addressed mail built on your own customer file, or reach every letterbox in a suburb with Unaddressed Mail, to move shoppers into the store and the checkout.
Learn more about Direct Mail
One secure feed into every campaign
Send your customer file to Oppizi over SFTP and your addressed mail runs on your own first-party data.
SFTP data feed
Push customer files to Oppizi on your own schedule over an encrypted SFTP connection.
- Send a one-off list or refresh your segments weekly, whatever suits your team
- Use your own purchase and loyalty data for addressed mail without handing it to a third party
- Get results back with scans and redemptions attached to each drop
Measured on 12+ years of Australian campaigns
Every channel runs through the same platform and the same measurement framework, so results compare like for like.
A cost per acquisition you can plan around
87M+ flyers distributed across Oppizi campaigns in Australia
Second orders that follow the first
A physical piece stays in the home, and physical mail drives 70% higher brand recall than digital media.
Coverage across Australia
87M+ flyers distributed in Australia and more than 1 million conversions tracked
Results that show up in the real world
FAQ
Frequently asked questions
Can't find what you're looking for? Our team is happy to help.
Offline reaches shoppers where digital cannot bid against you: the letterbox at home and the street outside your store. Australian retailers use it to cover the suburbs around each location, to bring lapsed customers back, and to put a physical offer in someone's hand at the moment they are deciding where to shop.
Three, and most retailers run a mix. Addressed Mail is for personalised campaigns built on your own customer data, including win-backs and reorder prompts. Unaddressed Mail covers every residential or business letterbox in the suburbs you trade in. Flyering puts Brand Ambassadors hand-to-hand around centres, main streets, and transport hubs, and letterbox drops through the streets that match your shopper profile.
Yes. You send your customer file to Oppizi over an encrypted SFTP connection, as a one-off list or on a repeating schedule, and your addressed mail runs on that first-party data. Segmentation stays yours: buyers of a category, customers who have gone quiet, members of a loyalty tier. Results come back with the scans and redemptions attached to each drop.
The Iconic has acquired 76,800 new customers through Oppizi campaigns, and Pet Circle 6,777. Marley Spoon ran 13 campaigns and distributed 3.6 million flyers. All three are Australian retail brands, and all three results were tracked the same way any campaign is: unique codes on every piece, GPS-tracked distribution, and reporting in one dashboard.
Every piece carries a QR code, so a flyer handed out at a shopping centre or a mail piece in a letterbox in Bondi can send someone straight to a product page or a promotion. Distribution is planned around your store catchments, so the same campaign lifts foot traffic locally and orders online, and both show up against the same drop.
Alongside. Printed mail usually earns its place as the channel that creates attention while digital closes it. Most Australian retailers we work with keep their paid spend and add offline in the catchments where digital returns have flattened, then compare the two on the same measurement framework.
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Ready to grow retail demand across Australia?
Put your budget into the suburbs that actually bring shoppers in.