Too many moving parts
Printing, freight into each state, distribution, permits, and quality checks all arrive as manual work.
Enterprise
One offline program, all of Australia, every result accounted for
Australian brands run offline the way they run paid media. Prove the numbers in one market, then roll the same program out from Melbourne to Perth without adding vendors, agencies, or another spreadsheet.
Offline at national scale is where the visibility disappears
The channels perform. Coordinating them across Australia, three time zones, several printers, and state by state rules is where enterprise teams lose sight of cost, quality, and results.
Planning on guesswork
Turning customer files, purchase behaviour, and local market knowledge into a physical plan takes weeks.
Results reported in isolation
Offline numbers land separately, so nobody can tie them to CAC, revenue, or reactivation.
Sitting outside the stack
Physical campaigns never reach the data warehouse, BI, and reporting tools the rest of the team lives in.
Built for national growth targets
Win new customersSend your own customer file to Oppizi over SFTP and we work out which suburbs and postcodes deserve the flyers. Letterbox drops can layer demographic targeting on top, so budget goes to the streets that look like your best customers.
Oppizi OS
Plan, launch, and measure every city from one screen
Every campaign is targeted, launched, and measured in the one platform, or handled in conversation with Copilot. AI surfaces the high potential suburbs, sharpens the audience, and tunes distribution and creative, while your own data lands on a scheduled SFTP transfer.
Physical channels, run like performance channels
Direct mail, unaddressed mail, and flyering get the rigour Australian teams expect from paid media: targeting off real data, GPS verified delivery, and one measurement framework.
Post personalised mail to your own customers and lapsed buyers, built from the customer file you send us and timed around the moments that matter to your business.
Learn more about Direct Mail
Feed Oppizi from your own systems
One secure transfer carries audiences into Oppizi and campaign results back out, so offline reports next to the rest of your spend rather than in its own file.
SFTP data feed
A scheduled, encrypted file exchange between your data warehouse and Oppizi, sized for national campaign volumes.
- Audience files in on the schedule your team sets, delivery and response files back the same way
- Consent flags, suppressions, and customer value tiers respected on every send
- Security and data handling documentation supplied for your review before the first transfer
Where the numbers actually move
Across 87M+ flyers and more than one million tracked conversions in Australia, the same platform and measurement framework lift performance in three places.
Lower cost per acquisition
Every piece carries a QR and promo code, so each new customer ties back to one campaign, drop and suburb.
Customers who come back
A physical piece stays in the home, and physical mail drives 70% higher brand recall than digital media.
Density where it pays
Faster payback from concentrated campaigns in the cities and suburbs you have prioritised.
Results that show up in the real world
FAQ
Frequently asked questions
Not covered here? Our Australian team will talk through the plan with you.
Addressed Mail, unaddressed mail into residential and business letterboxes, and flyering by hand-to-hand or letterbox drop. Every one of them is planned, launched, and measured inside Oppizi OS, so a national program runs from a single place instead of four vendor relationships.
Oppizi operates across Australia, from Melbourne and Sydney through Brisbane, Adelaide, Perth, Canberra, Newcastle, Geelong, and Wollongong, and you choose the specific zones inside each one. More than 87 million flyers have been distributed here and more than one million conversions tracked.
Flyer campaigns typically run $0.42 to $0.62 per flyer with printing and distribution included, and a distribution mission costs around $120, runs for three hours, and covers 300 to 550 flyers.
Yes, and in Australia that is the basis for addressed mail. Send customer, order, and loyalty files to Oppizi over SFTP and campaigns are built from your first-party data: your lapsed buyers, your best postcodes, your suppression lists. Demographic third-party targeting is available for letterbox drops, where it decides which streets get covered.
Every piece carries a unique QR code, custom URL, or promo code, and every flyering mission comes back GPS verified with photo proof from the ground. One dashboard holds over 14 KPIs, and result files return to your warehouse on the same SFTP connection, so offline sits beside paid media in your own reporting.
That is the usual path. Run a controlled pilot in one city, hold the offer and creative steady, then read cost per acquisition against your digital benchmark before scaling. The minimum flyer volume in Australia is around 2,000 flyers across five distribution missions, which is enough to read a result without a national commitment.
Australian teams see printed mail earn its place, which is why Australian enterprise teams treat physical channels as acquisition and reactivation channels rather than a brand line item, and why the same team measures both the same way.
Get started
Take one Australian city, then take the rest
Plan, launch, and measure direct mail, unaddressed mail, and flyering across Australia through one platform built for enterprise teams.