Too many moving parts
Print, haulage, distribution rounds, compliance, and quality checks all land as manual work
Enterprise
Plan nationally, prove it locally, then scale what works
Bring the planning discipline and attribution of your digital stack to post and leaflets. Prove the return in one city, then roll the programme out across the UK.
Why national offline programmes stall inside big teams
Leaflet drops and addressed post earn their place in the plan. Keeping them consistent across cities, suppliers, agencies, and internal teams is where control slips.
Planning on guesswork
Segments, purchase behaviour, and local demand rarely make it into the physical brief
No shared view of return
Results arrive city by city, so nobody can tie spend to CPA, revenue, or reactivation
Cut off from your data
Physical campaigns sit outside the systems your analysts and BI reporting actually use
Enterprise growth goals, delivered across the UK
Win new customersSend your customer file over SFTP and Oppizi builds lookalike models from it, picking the streets worth walking and the households worth posting to. Every campaign starts from your own first-party data rather than a hunch.
Oppizi OS
One platform for every campaign, in every city
Target, launch and measure every campaign in one place, or just ask Copilot in chat. AI finds the neighbourhoods worth covering, sharpens the audience and optimises distribution and creative, while an SFTP exchange moves customer files and results between Oppizi and your systems.
Physical channels, held to the standard of your digital ones
Oppizi applies the same technical and operational rigour to addressed direct mail, door drops, and leaflet distribution that you expect from performance media.
Use your own customer data and lookalike modelling to send personalised addressed post that drives online orders and visits in store.
Learn more about Direct Mail
Plug Oppizi into your own systems
Oppizi exchanges audiences and campaign results with your stack over SFTP, so offline lands in the same reporting as everything else.
SFTP data feed
A scheduled, secure exchange between your data warehouse and Oppizi, built for enterprise volumes.
- Automated audience files in, delivery and response files back, on the schedule your team sets
- Suppressions, consent flags, and value tiers respected on every send
- SOC 2 Type II compliant handling, with documentation for your security review
What UK brands get out of it
Over 8 years of UK campaigns, more than 360,000 tracked conversions and over 25 million leaflets distributed, all measured the same way.
Acquisition you can measure
Our UK average cost per acquisition across every channel we run
Acquisition you can measure
Average across UK campaigns, tracked through to redemption
Measured, not assumed
Direct mail response against roughly 1% for digital, so density pays back sooner
Results that show up in the real world
Oppizi runs three offline channels in the UK: addressed direct mail, unaddressed door drops through Royal Mail Door to Door®, and leaflet distribution either hand-to-hand or door-to-door. Enterprise teams use them to acquire customers, win back lapsed ones, launch in new cities, and support store openings. Everything is planned, launched, and measured in Oppizi OS.
You share your customer file over SFTP and Oppizi builds lookalike models from it, then maps the postcodes and streets worth covering in each city. Cities across the UK, including London, Manchester, Birmingham, Leeds, and Glasgow, can run at the same time from a single plan, with printing and distribution handled locally in each one.
Yes, and most programmes do. A typical start is a matched test in comparable postcodes in one city, changing one variable at a time. You read cost per acquisition and conversion at redemption level, then scale the version that won into the next cities. Our campaign team helps size the test so the result holds up before budget grows.
Build the audience from your own data, lapsed buyers, dormant accounts, and one-time purchasers, then reach them with addressed direct mail. A letterbox is far less crowded than an inbox, which is why reactivation is one of the strongest offline use cases.
Customer data moves between your systems and Oppizi over SFTP, so files stay inside an agreed, auditable exchange rather than an ad hoc upload. Data-processing terms and UK GDPR obligations are covered in the contract, and our security and data-handling documentation is provided for procurement and information security review before a programme starts.
Every campaign carries its own QR codes, landing page URLs, and promo codes, and leaflet distribution comes with GPS-verified proof of delivery from each round. Oppizi OS reports 14+ KPIs in one dashboard, and conversion data can be exported back to your own warehouse or analytics stack over SFTP.
Cost depends on channel, volume, and city, and every quote covers targeting, printing, and distribution rather than pricing them separately. Across the UK, Oppizi has distributed more than 25 million leaflets. Talk to the team for a modelled cost on your volumes.
Next stepMake offline a channel you can
Make offline a channel you can
report on
Plan, launch, and measure addressed direct mail, door drops, and leaflet distribution across the UK from one platform built for enterprise teams.