Postcode-level lookalikes
Royal Mail targets geo-demographically at postcode level, around fifteen households at a time, so you buy the streets that match your best customers.
Partially Addressed Mail
Reach lookalike households
without a mailing list
Partially Addressed Mail through Royal Mail reaches whole postcodes of lookalike households, addressed to the home, never to a name.
Partially Addressed Mail, run end to end in Oppizi OS
Model your best customers, pick the postcodes that look like them, then post to every household on the round.
No list, and no names
Nothing is addressed to an individual. Your piece goes to the household, so you reach new prospects without holding personal data on any of them.
Cheaper than addressed post
Royal Mail prices it below Advertising Mail, four pence less per letter and two pence less per large letter, so the same budget covers more homes.
Reporting in the same place
Delivery, scans, and cost per acquisition land in the same dashboard as every other Oppizi campaign, at no extra cost.
Oppizi OS
Launching a Partially Addressed Mail campaign, step by step
Audience modelling, postcode selection, print, and Royal Mail postage all run in one system, so a campaign takes minutes to brief.
- 1.Send us your customer file over SFTP so the model has something to learn from
- 2.Pick the lookalike postcodes and watch the household count build
- 3.Upload your artwork or build it in Creative Studio
- 4.Go live, then watch response come back into the dashboard
Built for growth without a data problem
Reach new households when your own file is thin, top up the areas that already work, or expand into a new catchment.
Acquire without a list
Reach prospects who have never given you their details, using modelling rather than purchased data.
Top up what already works
Fill the gaps around your best postcodes so the whole round sees you, not only the households you already hold.
Open in a new area
Cover a new catchment street by street before you have a single customer in it.
Results that show up in the real world
Trusted by 1,000+ companies
FAQ
Frequently asked questions
Still not sure it fits? Our UK team will talk it through with you.
Partially Addressed Mail is a Royal Mail product that posts your piece to the household rather than to a named person. Royal Mail targets geo-demographically at postcode level, around fifteen households at a time, so you reach the streets that look like your best customers without holding personal data on the people living there.
All three run through Royal Mail. Addressed Direct Mail goes to named households built from your own customer file, B2B records, or lookalike modelling. Partially Addressed Mail goes to the household with no name attached, chosen by postcode-level modelling. Door Drops, through Royal Mail Door to Door®, cover every letterbox on the rounds you select, with no targeting beyond geography. Precision, modelled reach, and full coverage, in that order.
No, and that is the point of it. You send us the customer file you already hold so the model has something to learn from, and the postcodes that match are selected from that. Nothing is addressed to an individual, so you are not buying or holding personal data on the people you reach.
Royal Mail sets a minimum of 10,000 items per mailing. Every household in each targeted postcode is mailed, with personal addresses, existing customers, and anyone you have suppressed removed first.
Royal Mail prices it below its Advertising Mail service, at four pence less per item for letters and two pence less for large letters. There are no list or data fees either, so the same budget reaches more households than a personalised cold mailing. Send us your volume and format and our UK team comes back with a costed plan rather than a rate card.
Letters and large letters both work. Artwork can come from you or from Creative Studio, and print, postage, and reporting are quoted together rather than sourced separately.
Every piece carries a route back to you: a QR code, a promo code, or a unique landing page. The Oppizi OS dashboard shows delivery, scans, and conversions as they happen, so cost per acquisition sits next to your digital numbers.
Yes, and most teams do. Addressed Direct Mail handles the customers you already know, Partially Addressed Mail finds the households that look like them, and Door Drops or Door-to-Door flyering cover an area outright. Everything is planned, launched, and measured in Oppizi OS.
Get started
Reach the households that look like your best customers
Send us your customer file, pick the postcodes it points to, and let Royal Mail do the rest.