Addressed Direct Mail, aimed by your own data

Addressed Direct Mail is post sent to specific named households you have chosen from data, rather than to everyone in an area. In the UK, Oppizi builds those audiences from your own customer file, B2B records, and lookalike modelling that finds households resembling your best customers. It is one of the strongest offline channels for acquisition and for keeping existing customers active.

Targeting starts with the data you own: your CRM, order history, or warehouse export, fed in over SFTP. From there, lookalike modelling expands beyond your list to households with similar profiles, and B2B records cover the cases where your buyer is a business. Every audience is built at household level, so the piece that lands reflects who is receiving it.

Addressed mail stays in the home for 7.6 days on average, is handled 4.6 times, and holds 145 seconds of attention, per JICMAIL. Personalised creative and tightly built audiences are what move those numbers, which is why Oppizi validates artwork before print rather than after the results come in.

Three sources: your own first-party customer data, B2B records, and lookalike modelling built from your highest-value customers. You keep control of the file and the suppressions, and Oppizi handles the match, the print run, and Royal Mail postage. If you have no list yet, lookalike modelling gives you a starting audience to test against.

Addressed Direct Mail goes to named households picked from data, which suits personalised acquisition and customer campaigns. Partially Addressed Mail goes to the household with no name attached, chosen by postcode-level modelling, which suits acquisition when your own file is thin. Door Drops are unaddressed: your piece reaches every letterbox in the postcodes you choose, with no list involved, which suits broad local awareness. All three run from the same platform, so you can use precision in one area and coverage in another.

Over SFTP. You drop audience and suppression files on the schedule that suits your team, from your CRM, CDP, or data warehouse, and Oppizi picks them up for the next print run. It keeps your data in your systems, needs no new tooling, and lets your data team own the export the way they already own every other feed.

Yes, there is a minimum so that print and postage stay economical, and it varies with the campaign type and format you choose. Volumes scale comfortably from a single-city test up to national runs. Tell our UK team the audience size you have in mind and they will confirm the minimum and the cost per piece for your specification.

Across UK campaigns Oppizi has distributed more than 25 million leaflets over 8+ years. Attribution runs through QR codes, unique URLs, and promo codes in Oppizi OS, so the numbers sit next to the rest of your acquisition reporting rather than in a separate deck.