Addressed Direct Mail with the full data stack behind it

Addressed Direct Mail goes to a list of specific, named households you picked out of data, not to every home on a route. In Canada it is delivered through Canada Post's Personalized Mail, the product called Addressed Admail until 2016. Canadian audiences are assembled from four sources: the customer records you already hold, third-party demographic and behavioural data, B2B business files, and postal-code geography. That precision is what makes Addressed Direct Mail one of the strongest offline options for acquisition and lifecycle work.

Targeting starts with the data you already hold, such as your CRM, order history and lifecycle segments. From there you can layer third-party demographic and behavioural data to reach households outside your customer base, add B2B records when the buyer is a business, and narrow everything down to specific postal codes and neighbourhoods. Every audience is reviewed and de-duplicated before a print run starts.

Cold addressed mail averages a 1% response rate, per the JICMAIL Response Rate Tracker, measured across 4,939 UK campaigns. 87% of Canadians read or glance at every piece of mail they receive, and personalized campaigns can lift response by up to 30% against non-personalized mail, per the Canadian Marketing Association.

A printed piece goes out automatically when a digital signal fires: a first order, a cart left behind, a subscription that lapsed. Shopify, Braze and SFTP connections start those runs in real time with nobody loading a list, so the Canadian mailbox behaves much like an email channel.

Addressed Direct Mail reaches named households you selected from data, arrives in the mailbox through Canada Post's Personalized Mail service, and is measured back to individual records, which suits personalized acquisition and lifecycle work. Flyer distribution puts a printed piece in someone’s hand or at their door through Oppizi teams working high-traffic locations and chosen neighbourhoods, with no address list involved, which suits fast local awareness and launches. Canadian brands run both from the same platform and report on them side by side.

Yes. Canada is one of the markets where Oppizi offers B2B records, so you can select named companies and decision makers by industry, size and location and mail them at their place of work. It is a practical route for brands whose buyer sits at a desk, and it uses the same creative, printing and tracking setup as a consumer campaign.

Shopify supplies order and purchase signals, Braze covers lifecycle and behavioural triggers, and an SFTP feed carries CRM or CDP exports; event-based campaigns can also fire from your own platforms. The result is audiences built on live data, personalization down to the household, and offline conversions pushed back into the dashboards your team already watches.

Oppizi has sent 9,639,422 direct mail pieces in Canada. Across 12+ years we have distributed more than 14 million pieces here for brands including Uber, DoorDash, and HelloFresh, each one attributed in Oppizi OS with QR codes, one-off URLs, and promo codes.