Get inside the parcels Canadians are already unboxing

Package insert advertising slips your printed offer, a coupon, an offer card or a sample, into parcels that retail partners are already sending out. The shopper meets your brand mid-unboxing, inside an order from a store they chose themselves, which makes it one of the cheapest high-attention routes to new customers in Canada.

Oppizi runs an AI-powered insert marketplace that connects advertisers with a curated network of retail, subscription and ecommerce partners. You browse partners by the shopper profile you want, and once a partner approves your brand and creative, Oppizi handles printing, logistics and insertion into outgoing orders, with the whole campaign managed from Oppizi OS.

Inserts are quoted as an insertion fee per thousand pieces (CPM) plus printing, and they sit well below direct mail: all-in costs typically land at 10 to 15% of a comparable direct mail campaign because there is no postage. Insert media programs often deliver an 8x return on ad spend across categories including home furnishings, garden, pet supplies, and meal subscriptions, and our team will price a Canadian campaign against the volume and partners you pick.

The network spans ecommerce retailers, subscription boxes and marketplaces in categories that sit beside yours rather than against it. Pick partners by shopper profile, category or shipping reach, or let the Canadian team suggest placements from your customer profile and target cost per acquisition. Placements are chosen one by one, never blasted.

Each insert carries a unique promo code, QR code or dedicated landing page, and post-purchase surveys back that up. Oppizi OS then reports by partner: pieces inserted, scans, redemption rate and cost per acquisition, so you can see which retailers are worth more volume and which to drop before the next wave.

Package size, category and each partner’s own rules set the limit, usually somewhere between one and five pieces. Oppizi spaces placements so your offer is not buried under a pile of similar ones, and partners keep approval over the brands in their shipments, which keeps the contents relevant to whoever opens the box.

Subscription services and direct-to-consumer brands do best, along with food and drink, beauty, personal care, and fitness or wellness names, plus anyone whose audience overlaps a large ecommerce retailer. What separates the winners is the hook: a clear first-order discount, a free trial, or a sample worth keeping.

Inserts arrive in a parcel that gets opened, so the impression is close to guaranteed. Targeted insert campaigns generate 3x the response of untargeted ads and 25% higher return than untargeted direct mail. Across all channels in Canada, Oppizi has tracked more than 740,000 conversions.