Own the moment
Your brand shows up when customers are actively engaging with a parcel, not passively scrolling.
Inserts
Reach customers inside parcels from brands they already trust
Oppizi OS connects your brand with UK retailers and places your offer inside their outgoing parcels, so it arrives with something the customer already chose to buy.
Get inside the boxes customers are already opening
Deliver your message at the moment the parcel is opened, when attention and recall are highest.
Built on trust
Placed inside orders from retailers customers already know, creating a credible and welcomed experience.
The right audience
Match your target audience to the demographics of partner brands to reach high-value customers.
Track and optimise
Measure ROI across partners to identify what’s working and make smarter decisions on where to invest.
Manage from one place
How inserts run with Oppizi
The marketplace
Place your brand inside parcels from UK retailers
Brands choose which UK retailers to partner with on audience fit; retailers approve every brand and every piece of creative before it goes in the box.
- Select partners based on audience and category alignment
- Printing, production, and quality control
- Control volumes and pacing by retailer
- Launch across one or multiple partners from one platform
Managed in Oppizi OS
Plan, launch, and measure insert campaigns alongside your other offline channels.
Launch and scale easily
Start with a single partner and expand across multiple retailers as you identify what works.
Choose the right partners
Select retailers and categories that align with your target audience and campaign goals.
End-to-end execution
From production to insertion and distribution, every campaign is managed end to end.
Built to benefit both parties
An inserts marketplace that works for brands and retailers.
Advertisers
Align with brand-safe retailers for high-impact moments.
- Scalable access to new customers
- Predictable distribution
- Centralised campaign management
Retailers
Earn more on every order with complete control and minimal lift.
- Monetise every order
- Maintain full control over approvals
- Protect the customer experience
Trusted by 1,000+ companies
FAQ
Everything you need to know
Can't find what you're looking for? Our UK team is happy to help.
Parcel insert advertising places your branded materials, such as a coupon, offer card, or product sample, inside online orders dispatched by retail partners. When a customer receives their delivery, they find your brand's message at the moment of active parcel engagement with a retailer they already trust. It's one of the most cost-effective and high-attention forms of offline customer acquisition available.
Oppizi operates an AI-powered parcel insert marketplace, connecting advertiser brands with a curated network of retail and ecommerce partners. Brands browse the marketplace to select retailers whose customers match their target audience. Once approved by the retailer, Oppizi handles all production, printing, and insertion logistics, placing materials inside outgoing orders at scale, managed through Oppizi OS.
Inserts are priced per thousand pieces inserted, plus printing, and the rate depends on the retailer, the volume and the format. Because there is no postage, the all-in cost sits well below an addressed mailing to the same number of households. Send our UK team the audience and the volume you have in mind and you get back a quote per retailer.
Oppizi's insert network brings together UK retail, subscription and online brands across complementary categories. You browse and select partners by audience profile, category or region, or ask our UK team to recommend placements from your customer profile and objectives. Every placement is chosen, not mass-distributed.
Oppizi tracks insert campaign performance through unique promo codes, QR codes, dedicated landing pages, and post-purchase surveys. The Oppizi OS dashboard shows performance by partner, volume, redemption rate, and CAC, giving you the data to identify highest-performing placements and reallocate budget accordingly across the network.
Most retail partners accept 1–5 inserts per package, depending on package size, category, and partner preferences. Oppizi coordinates placements across partners to ensure the right mix. Retail partners retain full approval over which brands appear in their parcels, ensuring inserts are contextually relevant to the customer rather than random advertising.
Parcel insert advertising works especially well for subscription services, DTC brands, food and beverage, beauty and personal care, fitness and wellness, and any brand whose target audience overlaps with major ecommerce retailers. Brands with compelling introductory offers, free trials, or strong discount hooks consistently see the highest conversion rates from insert campaigns.
Parcel inserts land at a high-intent moment: the offer arrives inside something the customer already chose to buy and opens themselves. Oppizi's insert network matches your offer to the most contextually relevant delivery partners, and every insert carries a trackable code so the response is measured rather than estimated.
Get started
Get your brand into the right orders
Select UK retail partners, launch, and scale what works with full visibility into performance.