Own the moment
Your brand shows up when customers are actively engaging with a package, not passively scrolling.
Inserts
Reach customers inside orders from brands they already trust
Oppizi OS gives you access to the only inserts marketplace, connecting your brand with retail partners and placing your offers directly into their ecommerce orders.
Get inside the boxes customers are already opening
Deliver brand messages at the exact moment of delivery, when engagement and recall are strongest.
Built on trust
Placed inside orders from retailers customers already know, creating a credible and welcomed experience.
The right audience
Match your target audience to the demographics of partner brands to reach high-value customers.
Track and optimize
Measure ROI across partners to identify what’s working and make smarter decisions on where to invest.
Manage from one place
How inserts run with Oppizi
The marketplace
Place your brand inside orders from retailers
Brands choose which retailers to partner with based on audience fit, and retailers approve brands and creative for the right experience.
- Select partners based on audience and category alignment
- Printing, production, and quality control
- Control volumes and pacing by retailer
- Launch across one or multiple partners from one platform
Managed in Oppizi OS
Plan, launch, and measure insert campaigns alongside your other offline channels.
Launch and scale easily
Start with a single partner and expand across multiple retailers as you identify what works.
Choose the right partners
Select retailers and categories that align with your target audience and campaign goals.
End-to-end execution
From production to insertion and distribution, every campaign is managed end to end.
Built to benefit both parties
An inserts marketplace that works for brands and retailers.
Advertisers
Align with brand-safe retailers for high-impact moments.
- Scalable access to new customers
- Predictable distribution
- Centralized campaign management
Retailers
Earn more on every order with complete control and minimal lift.
- Monetize every order
- Maintain full control over approvals
- Protect the customer experience
Trusted by 1,000+ companies
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FAQ
Everything you need to know
Can't find what you're looking for? Our team is happy to help.
Package insert advertising places your branded materials, such as a coupon, offer card, or product sample, inside ecommerce orders shipped by retail partners. When a customer receives their delivery, they find your brand's message at the moment of active package engagement with a retailer they already trust. It's one of the most cost-effective and high-attention forms of offline customer acquisition available.
Oppizi operates the only AI-powered package insert marketplace, connecting advertiser brands with a curated network of retail and ecommerce partners. Brands browse the marketplace to select retailers whose customers match their target audience. Once approved by the retailer, Oppizi handles all production, printing, and insertion logistics, placing materials inside outgoing orders at scale, managed through Oppizi OS.
Package insert programs are significantly more cost-effective than direct mail, with typical insertion fees of $55–$65 per thousand pieces (CPM), plus printing costs. All-in costs run 10–15% of comparable direct mail campaigns. Oppizi's insert marketplace delivers an average 8x ROAS across categories, with a lower cost per acquisition than most digital channels.
Oppizi's curated insert network includes hundreds of active retail, subscription, and ecommerce partners across complementary product categories. Brands browse and select specific partners by audience profile, category, or geographic reach, or request Oppizi's team to recommend the best placements based on their customer profile and objectives. Every placement is intentional, not mass-distributed.
Oppizi tracks insert campaign performance through unique promo codes, QR codes, dedicated landing pages, and post-purchase surveys. The Oppizi OS dashboard shows performance by partner, volume, redemption rate, and CAC, giving you the data to identify highest-performing placements and reallocate budget accordingly across the network.
Most retail partners accept 1–5 inserts per package, depending on package size, category, and partner preferences. Oppizi coordinates placements across partners to ensure the right mix. Retail partners retain full approval over which brands appear in their shipments, ensuring inserts are contextually relevant to the customer rather than random advertising.
Package insert advertising works especially well for subscription services, DTC brands, food and beverage, beauty and personal care, fitness and wellness, and any brand whose target audience overlaps with major ecommerce retailers. Brands with compelling introductory offers, free trials, or strong discount hooks consistently see the highest conversion rates from insert campaigns.
Package inserts consistently outperform untargeted formats, 85% of households open received packages within two days, creating a near-guaranteed impression at a high-intent unboxing moment. Industry data shows targeted insert campaigns generate 3x higher response rates than untargeted ads, a 40% potential uplift in conversion rate, and 25% higher ROI than untargeted direct mail. Oppizi's insert network matches your offer to the most contextually relevant delivery partners.
Get started
Get your brand into the right orders
Select partners, launch campaigns, and scale what works with full visibility into performance.