Agent-powered Addressed Direct Mail

Addressed Direct Mail (ADM) is a targeted form of direct mail where pieces are sent to specific, named households selected using audience data. Unlike mass-delivery alternatives, ADM uses first-party customer data, third-party behavioral data, and lookalike modeling to reach households most likely to respond, making it one of the highest-performing offline acquisition and lifecycle channels available.

Oppizi combines first-party data like your CRM and purchase history, third-party demographic and behavioral data, geographic layering, and lookalike audience modeling to identify high-value households. This enables precision at the household level, reaching people who match your best customers, in the neighborhoods where they live, with messaging that reflects their profile and behavior. We can also retarget visitors from your website, allowing you to filter their profile and deliver a campaign without knowing their address.

Addressed Direct Mail holds its own against digital benchmarks. Direct mail to house lists returns a 161% ROI, against 44% for email to the same lists, per the ANA Response Rate Report 2023. It also gets attention fast: 71% of people read direct mail the same day they bring it inside, per USPS Mail Moments 2023. Targeting is what moves the number most, because mailing your own customer list returns close to five times the ROI of a prospect list, 161% against 33.7%, per the ANA Response Rate Report 2023. On the creative side, AI-generated ad creative delivers around 12% higher click-through than human-made creative, per Digital Applied's 2026 AI Ad Creative Benchmarks.

Programmatic direct mail automatically triggers physical mail based on digital customer behaviors, like abandoning a cart, lapsing from a subscription, or completing a first purchase. Through Oppizi's integrations (Shopify, Braze, Oppizi Tag, and SFTP), campaigns fire in real time without manual intervention, bringing the automation and personalization of email marketing to the physical mailbox.

ADM targets specific named households based on audience data, which is ideal for personalized acquisition, lifecycle campaigns, and retargeting. EDDM reaches every household in a geographic route without an address list and is better suited for broad local awareness and neighborhood saturation. Oppizi supports both strategies through the same platform, allowing teams to combine precision and scale.

Yes. Oppizi supports website pixel-based retargeting, which allows you to trigger direct mail to households of users who visited your website or browsed specific product pages. This creates a physical follow-up touchpoint for high-intent visitors, helping convert browsers who didn't respond to email or digital retargeting ads with a channel competitors can't replicate.

Oppizi connects to Shopify for order and purchase data, Braze for lifecycle and behavioral triggers, and SFTP for custom CRM or CDP data exports. These integrations allow you to trigger campaigns from real customer signals, personalize messaging at the household level, and track offline conversions back to existing dashboards, making ADM a connected part of your growth stack.

Pricing depends on format, volume and targeting, and a quote covers printing, distribution and tracking rather than pricing them separately. As a planning benchmark, the ANA Response Rate Report 2023 puts direct mail response at 10.8% for prospect lists and 15.6% for house lists, figures to target rather than to expect, since your own result depends on the offer, the list and the creative. That is why campaigns start with a test. Oppizi has tracked 672,811 direct mail conversions across 12+ countries, 250,927 of them in the US, for brands including DoorDash, HelloFresh, and Uber Eats, each attributed in real time through Oppizi OS using QR codes, unique URLs, and promo codes.