Agent-powered Addressed Direct Mail

Addressed Direct Mail (ADM) is a targeted form of direct mail where pieces are sent to specific, named households selected using audience data. Unlike mass-delivery alternatives, ADM uses first-party customer data, third-party behavioral data, and lookalike modeling to reach households most likely to respond, making it one of the highest-performing offline acquisition and lifecycle channels available.

Oppizi combines first-party data like your CRM and purchase history, third-party demographic and behavioral data, geographic layering, and lookalike audience modeling to identify high-value households. This enables precision at the household level, reaching people who match your best customers, in the neighborhoods where they live, with messaging that reflects their profile and behavior. We can also retarget visitors from your website, allowing you to filter their profile and deliver a campaign without knowing their address.

Addressed Direct Mail with precise targeting achieves 3x higher response rates than untargeted digital ads. Oppizi clients see 85% of households opening addressed mail within two days, a 40% potential increase in conversion rate versus non-personalized mail, and 25% higher ROI when AI-optimized creative is combined with precision audience targeting.

Programmatic direct mail automatically triggers physical mail based on digital customer behaviors, like abandoning a cart, lapsing from a subscription, or completing a first purchase. Through Oppizi's integrations (Shopify, Braze, Oppizi Tag, and SFTP), campaigns fire in real time without manual intervention, bringing the automation and personalization of email marketing to the physical mailbox.

ADM targets specific named households based on audience data, which is ideal for personalized acquisition, lifecycle campaigns, and retargeting. EDDM reaches every household in a geographic route without an address list and is better suited for broad local awareness and neighborhood saturation. Oppizi supports both strategies through the same platform, allowing teams to combine precision and scale.

Yes. Oppizi supports website pixel-based retargeting, which allows you to trigger direct mail to households of users who visited your website or browsed specific product pages. This creates a physical follow-up touchpoint for high-intent visitors, helping convert browsers who didn't respond to email or digital retargeting ads with a channel competitors can't replicate.

Oppizi connects to Shopify for order and purchase data, Braze for lifecycle and behavioral triggers, and SFTP for custom CRM or CDP data exports. These integrations allow you to trigger campaigns from real customer signals, personalize messaging at the household level, and track offline conversions back to existing dashboards, making ADM a connected part of your growth stack.

Oppizi's direct mail campaigns achieve an average 1.55% conversion rate and $18.14 cost per acquisition, consistently outperforming paid social and search for local customer acquisition. Across 12+ countries, Oppizi has tracked over 335,000 direct mail conversions for brands including DoorDash, HelloFresh, and UberEats, all measured in real time through Oppizi OS using QR codes, unique URLs, and promo code attribution.