THE ICONIC gains 76,800 new customers through targeted offline marketing
THE ICONIC lives up to its name. One of the largest fashion retailers in Australia, THE ICONIC boasts a catalog of over 1,500 leading brands. Products include fashion, sports, and children’s clothing, cosmetics, and homewares. Oppizi solved two of their issues: acquiring new customers and increasing brand awareness.
Flyers distributed
Conversion rate
New customers
Reaching shoppers at home, at scale
THE ICONIC is one of Australia’s largest fashion retailers, offering over 1,500 leading brands across fashion, sports, children’s clothing, cosmetics, and homewares. While their digital presence was strong, THE ICONIC wanted to increase brand awareness and acquire new customers through a cost-effective offline marketing approach. The challenge was to reach the right audience in high-density, relevant areas while ensuring measurable results.
- 01Boost brand visibility in key urban areas across Australia and New Zealand
- 02Drive measurable new customer acquisition
- 03Support digital efforts with flyering and direct mail campaigns
- Target geographyAustralia
Hand to hand (H2H)
Strategy
Flyers were distributed in high-footfall zones and residential neighborhoods, ensuring maximum relevance and reach.
Why it was chosen
By combining targeted placement with on-brand creative, THE ICONIC’s message reached potential customers directly in their daily environments to build trust & awareness.
Between 2017 and 2021, Oppizi completed 12 campaigns
Satchel inserts distributed
New customers
Conversion rate
5.7M satchel inserts placed into customer orders and mailouts
76,800 new customers acquired through offline
A multi-year inserts and direct-mail partnership
Why it worked
Long-term partnership
A consistent, multi-year strategy ensured ongoing visibility and reliable results across multiple markets.
Compelling promotions
Exclusive offers, such as $25 off for a limited time, lowered the barrier to purchase and created urgency, motivating customers to act quickly.
Direct-to-home engagement
Direct mail extended the campaign’s reach into households, helping to acquire new customers while also reactivating existing ones.
Oppizi has been printing satchel inserts that go into our customer orders and mailouts. We achieved great uplift in results from our satchel inserts that were always delivered in a timely manner. Raphael, the General Manager of Oppizi ANZ, is always responsive, follows up, and ensures everything is delivered in a timely manner to suit our business needs.
Stephanie Magtoto
THE ICONIC
Inserts as a steady acquisition channel
Through a multi-year inserts and direct-mail partnership, THE ICONIC reached customers at home at scale — 5.7M satchel inserts driving 76,800 new customers.
A long-term inserts partnership turned direct-to-home into a steady, measurable acquisition channel.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.