Add offline touchpoints
Extend your existing Braze workflows with direct mail. When customers hit key moments in their lifecycle, Oppizi sends a personalized mailer automatically. No new planning, no manual lists.
Direct mail that moves with your Braze customer journeys
Trigger, personalize, and measure direct mail using the same real time signals you already use for email, SMS, and push.
Run direct mail campaigns on autopilot with Oppizi and Braze
Make direct mail become part of your holistic customer journeys strategy, not one-off campaigns.
Make direct mail into an always-on lifecycle channel
Trigger mailers from the same behavioral events you already track in Braze, including purchases, cart abandonment, inactivity windows, or loyalty milestones.
Reactivate and retain high-value customers
Use direct mail to re-engage dormant users, reduce churn risk, and reinforce loyalty moments with a physical experience that gets noticed.
Reduce operational overhead
No CSV uploads. No list management. Once connected, Oppizi automatically executes mail sends whenever Braze conditions are met, so your team stays focused on strategy, not execution.
Connect your stack
How to set up your Braze integration
Reach high-value customers who may be oversaturated or harder to identify via digital marketing in a few simple steps.
Built for lifecycle teams who think cross-channel
Add a physical touchpoint to the journeys you already run, with less operational overhead, not more.
Cross-channel automation
Oppizi integrates directly into Braze Canvas, letting you trigger direct mail from the same behavioral events you already use for email, push, or SMS.
Faster campaign execution
Once your Braze workflow is connected, Oppizi automatically receives audience data and launches each mail wave, keeping campaigns live and responsive based on your triggers.
Reach customers beyond digital
Add a physical channel to reach customers who are harder to engage online and re-activate users who have gone quiet.
Reduced operational dependency
From audience sync to mail delivery, Oppizi removes the operational burden typically associated with direct mail.
FAQ
Everything you need to know
Can't find what you're looking for? Our team is happy to help.
You can connect Braze to Oppizi in just a few steps: 1. Generate a new Oppizi API key from the Oppizi dashboard. 2. Set up a webhook in Braze Canvas using the Oppizi endpoint and request body provided in our integration instructions. 3. Inside your Canvas, configure a customer journey to trigger the webhook based on specific user actions (i.e. cart abandonment). 4. Create a direct mail workflow in Oppizi: define thresholds, artwork, and send conditions. 5. Activate your workflow in Oppizi. Once live, Oppizi will automatically receive Braze audience data and trigger mail sendouts in real time. 6. After setup, your direct mail campaigns will run automatically whenever your Braze conditions are met; no further manual processes will be required.
Oppizi provides a webhook endpoint and API key. Once connected in Braze, customer data flows securely to Oppizi whenever your workflow conditions are met. Oppizi then handles printing, mailing, and tracking automatically.
Yes. The Braze integration turns direct mail into a programmatic channel: instead of manual list pulls and batch sends, Oppizi automatically triggers a personalized mailer whenever a customer hits a defined moment in a Braze Canvas, like cart abandonment, a loyalty milestone, or churn risk. Setup runs on a webhook and API key, and every send is tracked back to response and ROI alongside your digital channels.
Once a threshold is met, sendouts are launched automatically. Timing depends on print and delivery logistics, but your campaigns are processed immediately with no manual steps.
Any Braze event can serve as a trigger: from cart abandonment and inactivity to customer milestones, loyalty tiers, or lifecycle stages. You can decide which actions launch mailers and set unique thresholds directly through your Canvas journeys.
Yes. Oppizi provides full campaign analytics inside our campaign dashboard, including response rate, conversions, ROI, and more — so you can measure direct mail just like your digital channels.
Get started
Connect Braze today and start sending automated direct mail
Set it up once and let purchase, churn, and loyalty events do the sending.