Connect your platform to offline execution

The Oppizi direct mail API allows technology platforms, such as CRMs, CDPs, ecommerce platforms, and marketing automation tools, to trigger direct mail, flyering, and insert campaigns directly from their product. Developers can send audience data, fire campaigns from behavioral events, and receive performance data back into their platform, making offline performance marketing a native capability within the tech stack.

Oppizi supports three primary integration models: API integration for real-time, programmatic campaign triggering; SFTP file transfer for batch audience uploads and scheduled campaigns; and managed data workflows for teams with custom data requirements. Oppizi works with each partner to define the integration model that best fits their product architecture and customer use cases.

Oppizi integrates with CRM and CDP platforms (to trigger campaigns from lifecycle stages), ecommerce platforms like Shopify (to fire mail from purchase behavior), marketing automation tools like Braze (to coordinate offline with email, push, and SMS), and analytics and attribution platforms (to close the loop on offline performance). Any platform that uses customer data to drive marketing decisions is a strong integration candidate.

Oppizi uses enterprise-grade data handling practices, including encrypted data transfer, GDPR and CCPA-compliant processing, and role-based access controls. Partner data is never used beyond the agreed integration scope, and Oppizi maintains audit trails on all data access. Security and compliance requirements are reviewed and confirmed during the integration scoping process before any data flows.

Integration timelines depend on the complexity of the use case and integration model chosen. A basic API integration can typically be completed within 2–4 weeks. More complex bidirectional integrations connecting to analytics and attribution systems may take longer. Oppizi follows a defined process — Request, Meet, Define, Launch — with a dedicated technical partner team throughout.

Integrating Oppizi gives your customers access to high-performing offline channels, including direct mail, flyering, and package inserts, without building any operational infrastructure themselves. They get full performance visibility inside tools they already use, increasing product stickiness. For platforms serving growth marketers, adding offline as a native channel differentiates your offering and expands your total addressable use case.

Oppizi integrations and AI technologies are headless infrastructures that easily support connecting with current and future tech stack and capabilities. As your AI technology evolves, our integrations can evolve with it to make your offline channels at the cutting edge of AI technology.