Give your platform a route to offline execution

Through SFTP audience transfer, or a managed data workflow run with our team where your file structure needs handling. You place an audience file in the agreed location, Oppizi prints and distributes against it, and campaign results come back for your customers to read. That covers direct mail, Unaddressed Mail and flyering in the New Zealand market.

Two: scheduled SFTP transfer for batch audiences and recurring sends, and managed data workflows where our team handles bespoke file requirements on your behalf. Which one you use is agreed during scoping, based on how your product stores customer data and how often your customers want to send.

CRM and CDP platforms, ecommerce and commerce platforms, marketing and campaign management tools, and analytics or attribution products. The common thread is holding customer data that already drives marketing decisions. If your customers can build an audience in your product, that audience can become a physical campaign.

Transfers are encrypted, access is role-based, and access to partner data is logged. Data is used only for the campaigns it was sent for and nothing else. Security and privacy requirements are reviewed and confirmed with your team during scoping, before any file is transferred.

It depends on the use case rather than on the technology. A scheduled SFTP feed is the quickest route, because the file format and cadence are the only things to agree. Managed workflows and anything that feeds results back into an analytics product take longer. Our partner team gives you a timeline at the Define stage, once the data route is settled.

A channel they can run without operations of their own. Direct mail, Unaddressed Mail and flyering become something they set up inside a tool they already log into, with delivery and conversion data reported back. For platforms serving growth teams, that is a channel your competitors are unlikely to have, and one reason fewer customers go looking elsewhere.

The connection is deliberately thin: an audience file in, campaign results back. Nothing in it assumes how your product decides who to target, so an AI feature that changes that decision does not change the integration. As your models get better at picking an audience, the offline campaigns behind them get better too.