Win your own customers back through the letterbox

In New Zealand it means reactivating customers you can already name. You send Oppizi the lapsed customers, abandoned baskets or dormant leads sitting in your own systems, we match those records to deliverable addresses, and an addressed mail piece follows up. It is 100% deliverable, has no ad blockers and no spam folder, and it does not depend on cookies or an ad auction.

No. Oppizi does not run pixel-based retargeting or identity matching on unknown visitors in New Zealand, so an anonymous session cannot be turned into a posted address here. What does work is reactivating people you can already identify from your own data, and reaching new households through Unaddressed Mail across the suburbs your traffic comes from, or letterbox drops with demographic targeting on the rounds.

No. New Zealand campaigns run on your first-party data only. There is no lookalike modelling, no third-party identity graph and no purchased consumer list behind an addressed mail campaign here. When you want reach beyond your own customers, the honest answer is a geographic play: Unaddressed Mail over whole delivery rounds, or letterbox drops targeted by area demographics.

You do. The trigger lives in your systems, not ours: you choose the dormancy window, the value band, the product or the lifecycle moment, and those customers land on the file you send to Oppizi over SFTP. New Zealand accounts run on scheduled first-party feeds rather than event-based marketing-platform triggers, with frequency caps and automatic suppression of anyone who has converted or opted out.

By closing the loop on codes. Every piece carries a QR code and promo code bound to the run it went out with, and matching back to your own records ties later orders to the addresses posted to. One record, one piece — which gives you cost per reactivated customer broken down by segment, on the same dashboard and to the standard you hold email to.

Inside a 4-day SLA of the file arriving, printing and despatch are done — so the piece turns up while you are still fresh in mind, not weeks after the customer drifted. Nothing waits for a batch window; a run leaves when your file lands. Add delivery time for the addresses involved, and follow the run's progress on the dashboard.

Secure SFTP is the integration for New Zealand accounts. You export the audience and suppression files from whatever CRM, CDP or e-commerce platform you use, drop them on the feed, and campaigns build from there. The lifecycle and event-based platform connectors offered in some other markets are not available here, so plan on a scheduled file rather than a real-time trigger.

That is how it is designed. Your customer records stay yours and eligibility stays your call; the file is processed on infrastructure certified to SOC 2 Type II; opt-outs and anyone who has already returned drop out automatically. With no cookies and no third-party identity data in the chain, browser privacy changes do not touch the channel. Obligations under New Zealand privacy law remain yours, and our team will take your legal reviewers through the data handling.