New Zealand media owner network
Roadside, street furniture, transit and digital inventory across the three main centres and the regions, sourced from local media owners rather than one national rate card.
Out of Home
Out of Home for a country
three cities can cover
Billboards, street posters, shelters and screens across Auckland, Wellington and Christchurch, booked by Oppizi and planned in the same campaign as your flyering and direct mail.
OOH booked by the team already running your streets
The people planning your hand-to-hand and letterbox rounds book the sites too, so Out of Home lands in the same suburbs, the same weeks and the same report.
Static and digital in one brief
A printed poster on Lambton Quay and a digital screen in a Newmarket lobby sit in one plan, one approval and one invoice.
Sites chosen from the suburbs you target
We start from the meshblocks your flyering and mail already cover, then shortlist the formats and sites that put the brand on those same routes.
Reported the way OOH is reported
Media owners supply estimated impressions, foot traffic, frequency and share of voice; we put them next to your flyering and mail results instead of in a separate deck.
The Out of Home formats available in New Zealand
Inventory changes by city, media owner and season, so the shortlist is built around your brief rather than a fixed menu.
Billboards and large format
Roadside and motorway sites on the routes into Auckland, Wellington and Christchurch, plus standalone displays in retail precincts.
Street level and transit
Street posters, bus shelters and street furniture along the corridors your Brand Ambassadors already walk, in static and digital.
Digital screens
Screens in office lobbies, malls, gyms and supermarkets that reach people minutes from a decision.
Moving Out of Home
Trucks and scooters that take the campaign to the events, campuses and waterfronts you choose, on the dates you choose.
How it works
How an Out of Home booking works in New Zealand
Give us the audience, the suburbs and the window. We come back with formats, sites and a quote from our media owner network.
OOH earns more when the same streets get a flyer
In a market this compact, a billboard and a Brand Ambassador can cover the same suburb in the same week. That is the point.
Out of Home and Hand-to-Hand
A shelter poster on the Britomart approach builds recognition all week; a Brand Ambassador puts the offer in commuters' hands at the same interchange.
Out of Home and Letterbox Drops
Posters and screens around a new store keep the brand in view while flyers reach every letterbox in the surrounding streets.
Out of Home and Direct Mail
Broad awareness across a centre, then an addressed piece to the households already in your file, so the mail arrives to a name people recognise.
FAQ
Out of Home in New Zealand: your questions
Still deciding? Our New Zealand team is happy to talk it through.
Out of Home (OOH) is advertising in public space: billboards, street posters, bus shelters, street furniture, digital screens and moving formats such as trucks and scooters. In New Zealand, Oppizi books OOH on your behalf through a network of local media owners and plans it in the same campaign as your flyering and direct mail.
Billboards and large format, street posters and street furniture, bus shelters in static and digital, standalone displays in retail precincts, digital screens in lobbies, malls and supermarkets, and moving OOH on trucks and scooters. Availability depends on the media owner and the site, and other formats can be sourced on request.
Auckland, Wellington and Christchurch first, because that is where our flyering and mail operations already run, and in the regions where media owners have inventory. Coverage varies by city and format, so we confirm sites against your brief before quoting.
OOH is a brand awareness channel, so Oppizi does not quote a conversion rate or a cost per acquisition for it. Media owners can supply estimated impressions, foot traffic, frequency, share of voice and site-level audience information, depending on the site. Where you want a direct response signal, a unique QR code or offer code can go on suitable static formats and is tracked in Oppizi OS like a flyer.
There is no standard minimum. Some inventory carries a minimum spend or a minimum booking period and some does not; it depends on the media owner, the format and the site. Booking windows typically start from one to two weeks.
There is no rate card. Price depends on the city, the format, how long the campaign runs and what is available at the time, so every OOH campaign is quoted individually. Send our New Zealand team the brief and you get back formats, sites and a cost.
Yes, and that is how most New Zealand clients use it. OOH builds recognition across a centre while hand-to-hand and letterbox drops and addressed mail do the closer work on the same streets. Everything is planned and booked through Oppizi, so it is one campaign with one report rather than three suppliers.
Yes. Oppizi's Australian team books OOH there through its own media owner network. A brand running both markets briefs each country separately, because inventory, formats and pricing differ, but both campaigns report into the same Oppizi OS workspace.
Get started
Put your brand on New Zealand's streets
Tell us the audience and the centres, and we come back with formats, sites and a quote.