Win new customers letterbox by letterbox

Offline customer acquisition wins measurable sign-ups, orders and first purchases through physical channels — Direct Mail, Unaddressed Mail and flyering. Each Oppizi piece goes out with a QR and promo code of its own, so a new customer is credited to one campaign, one drop and one suburb.

Codes are issued per drop, and every scan, redemption or sign-up therefore resolves to a single campaign, suburb and distribution run. Flyering rounds carry GPS tracking and mystery-shopper checks, and 14+ metrics update on the dashboard while distributors are still out. For mailed audiences, match-back joins the addresses you posted to against the purchases that follow.

What you land on turns on the city, how compelling the offer is and how narrowly you target, so we model a likely range together before anything is booked instead of waving a single number about. After launch the real figure moves on the dashboard rather than surfacing in a spreadsheet six weeks on.

Yes, via secure SFTP. Land audience and suppression files on your own cadence and campaigns assemble from them, with anyone already converted or opted out dropped before print. In New Zealand this is first-party only — SFTP feeds rather than event triggers from a marketing platform — so eligibility stays a decision your team makes.

Creative Studio — the design tool built into Oppizi OS — does. It turns tested templates into print-ready files with your brand kit applied and QR codes generated as it goes. AI reviews score each piece against its channel and call out a soft offer or a missing call to action before launch. Bring finished artwork instead if you prefer; Oppizi still runs print and delivery.

Direct Mail works the list you already own and typically responds around three times better than unaddressed formats. Hand-to-hand flyering hands a coded offer over in person where footfall is thickest — Queen Street at lunchtime, a Wellington campus, a Christchurch mall. Unaddressed Mail buys whole-suburb coverage when breadth beats precision. Run two, compare cost per acquisition drop by drop, then put budget behind the winner.

It increasingly is. Auction prices rise as feeds fill up; the letterbox has no auction and no crowd. Consumer trust in physical media sits at 76% with recall 70% higher. Coded pieces mean the comparison is a dashboard column next to your paid channels rather than a debate.

Addressed mail usually completes end to end inside five to seven business days. Unaddressed Mail and flyering depend on the city and how large a round you book, and your campaign manager locks dates before budget is committed. Reporting does not wait for the finish: scans, redemptions and cost per acquisition tick over while distribution is still underway.