Offline customer acquisition, Canadian unit economics

Offline acquisition means winning customers through something people can hold: mail addressed to a chosen household, a flyer handed over on the street, a card tucked into a parcel. Each Oppizi piece carries a QR code and a promo code unique to it, so every new customer traces back to one campaign, one drop, one city. Across all channels in Canada, Oppizi has tracked more than 740,000 conversions, reported as it happens.

Every drop travels with a QR code and a promo code unique to it, wired into your CRM, so a scan, a redemption or a sign-up arrives labelled with the campaign, the market and the distribution behind it. Flyering missions are GPS-tracked per Brand Ambassador, and match-back analysis compares the households that got a piece against who bought later. That closes the loop from paper in a hand to a customer in your database.

Across all channels in Canada, Oppizi has tracked more than 740,000 conversions. Where yours lands depends on the city, how strong the offer is, and how narrowly the audience is drawn. Nobody bids against you for a mailbox, so the figure tends to hold rather than creep upward. We model a range with you before launch, and the dashboard reports the real one while pieces are still arriving.

Yes. Oppizi OS connects to Braze, Shopify, your CRM or CDP through the API, and to SFTP data feeds, so lifecycle and event-based triggers can send mail from the signals you already act on: a cart left behind, a customer gone quiet, a milestone reached, or a segment you build from your own data. Anyone who converts or opts out is suppressed automatically, and results flow back for attribution beside your digital reporting.

Yes. Creative Studio sits inside Oppizi OS and turns templates that have already worked into finished, print-ready artwork, with your brand kit applied and the QR code dropped in for you. An AI audit then scores each piece per channel and flags a weak offer, or a call to action nobody wrote, before anything is committed. Already have artwork? Upload it, and we arrange printing near the distribution area.

Addressed Direct Mail is the workhorse: it mails the households you choose, drawn from your own list and widened with demographic third-party data, B2B records and geographic layering. Hand-to-hand flyering puts a coded offer straight into a hand on the busiest streets of Toronto, Vancouver and Montreal. Package inserts ride along in parcels people already ordered, at a low cost per piece. Most teams run two, compare cost per drop, then push budget at the winner.

Paid auctions get dearer every quarter and creative fatigues in days. A mailbox holds no auction and almost no competition. Almost half of Canadians consider direct mail the most believable form of advertising, ahead of email and social media, and physical mail drives 70% higher brand recall than digital media, per Canada Post's A Bias for Action study. Because every piece is coded, the comparison with your paid channels is a dashboard row rather than a debate.

Addressed mail generally needs about a week from brief to doorstep. Flyering depends on the city and the volume, so budget seven days or more per market. Reporting waits on none of it: scans, redemptions and cost per acquisition surface on the dashboard as soon as the first pieces are out, which is exactly when the next drop is worth adjusting.