Margin goes to media
Paid channels and aggregator fees each take a cut of every single order
Restaurants & QSR
Fill tables and build demand block by block
Reach the households and passers-by within a few blocks of each location, win the first order direct, and earn the second, without handing margin to an aggregator.
Reach is not the same as revenue
Canadian restaurant growth comes down to local demand you own, but rising paid costs, aggregator dependence and one-and-done customers keep getting in the way.
Views, not visits
Impressions and clicks do not reliably arrive as people at the counter
Nobody nearby knows yet
Awareness within walking distance takes repeat exposure, not one campaign
One order, then silence
First-time customers rarely return without a reason placed in front of them
How Canadian restaurant teams use offline
Win first orders cheaplyCover the households within reach of each location at a fixed cost per piece. A QR code and a unique offer code ship on every campaign, so each redemption is traceable to a first order. Across all channels in Canada, Oppizi has tracked more than 740,000 conversions.
Oppizi OS
Run every channel from one platform
Plan, launch and measure every Canadian campaign from one platform, or ask Copilot to do it in chat. AI shortlists the blocks worth covering, refines the audience and optimizes both distribution and the creative, while CRM, ordering, Shopify and Braze connections fire the mail.
Offline channels built for Canadian restaurants
One platform for planning, distribution and reporting across every location.
Mail the households around each location using your own customer file, demographic third-party data, B2B records and geographic layering, from first-order acquisition through to win-backs.
Learn more about Direct Mail
Plug offline into your stack
Shopify and Braze both run in Canada, so a piece of mail can be triggered by the same data that already drives your email and push.
Shopify
- Let an abandoned cart, an order anniversary or a value tier decide who gets mail
- Build the offer from real order history: favourite items, last basket, spend band
- Attribute offline orders inside the Shopify reporting you already read
Braze
- Slot Direct Mail into the same journey as your email, push and SMS steps
- Start a campaign from a drop in engagement rather than a date on a calendar
- Drop converted customers out of the mail flow automatically
The Canadian numbers
Canada runs on the same platform and measurement framework as every other Oppizi market.
Acquisition you can measure
Every Canadian conversion attributed by QR code, promo code, or one-off URL
740,000+ conversions tracked
More than 740,000 conversions tracked across all Canadian channels
Density around each location
More than 14 million pieces distributed in Canada, concentrated in the blocks that feed each restaurant
Restaurants that made it work
A restaurant needs demand within a few blocks, not national reach. Offline puts a physical offer in front of the people who could realistically walk in or order direct: flyers along the strips and transit routes nearby, addressed mail to the households in range, and inserts inside relevant Canadian parcels. Across 12+ years in Canada, Oppizi has tracked more than 740,000 conversions across all channels.
Hand-to-hand flyering leads, because Brand Ambassadors can stand where the decision actually happens: outside transit stations, along restaurant strips, near campuses and office towers at lunch. Addressed Direct Mail covers the households in range for acquisition and win-backs, built on your own customer file plus demographic third-party data. Package inserts add efficient reach inside orders from complementary Canadian brands.
Yes. Oppizi OS is built for many locations in one account: shared creative and workflow, per-location targeting, and reporting broken out by site as well as rolled up nationally. A Canadian franchise group can run one coordinated campaign across Vancouver, Toronto and Montreal while every site still sets its own radius, its own timing and its own offer.
AI ranks the areas around each location on foot traffic patterns, demographic fit, competitor presence and how previous campaigns performed nearby. Distribution is then concentrated in the highest-ranked blocks and repeated on a schedule, which is what moves a new location from unknown to familiar inside its own neighbourhood.
Braze, Shopify, lifecycle triggers and event-based campaigns are all available to Canadian accounts, and any other system can send a customer file over a secure SFTP feed. Common setups: a re-engagement piece after 60 days without an order, a second-visit offer triggered by a first order, and suppression of anyone who has already come back. Redemptions and conversions report into your own dashboards.
Every flyer and mail piece carries a unique QR or offer code, so a redemption ties back to the block, channel and creative that produced it. Flyering is GPS-tracked with mystery-shopper verification, and a live dashboard shows over 14 KPIs while the campaign is running. That is how Canadian offline results get compared directly against paid media.
Get started
Ready to fill more tables in Canada?
Make offline a measurable line in your growth plan: first orders, repeat visits and demand you own.