Braze

Direct mail that rides along with your Braze journeys

Release, personalize and measure mail in Canada from the real-time behaviour already driving your email, SMS and push.

ALWAYS-ON MAIL

Put Canadian direct mail on autopilot with Braze

Mail stops being a quarterly project and becomes a step in the journey you already run.

Add a physical touchpoint

Extend a Braze workflow with mail. When someone reaches a defined moment, Oppizi produces and sends a personalized piece. No new plan, no list pulling.

Make mail an always-on lifecycle channel

Use the events you already track: a purchase, an abandoned cart, a quiet window, a loyalty milestone.

Win back the customers worth keeping

Reach dormant users, take the edge off churn risk and mark loyalty moments with something they can hold.

Cut the manual work

No CSVs, no list hygiene. Once connected, Oppizi sends whenever your Braze conditions are met, and your team stays on strategy.

Connect your stack

Setting up Braze with Oppizi

Four steps to reach the Canadian customers digital keeps missing or over-serving.

Generate an Oppizi API key

Create a key in Oppizi so Braze Canvas can pass data across by webhook in real time.

Set up the Braze webhook

In Canvas, point the webhook at Oppizi and set the audience criteria and behavioural triggers that release a mailer.

Build the Oppizi workflow

Set your audience thresholds and send rules, then upload the artwork you want printed.

Launch and read the results

Follow every mail wave in the Oppizi dashboard against the KPIs you already use for digital.

Cross-channel by default

Made for lifecycle teams in Canada

Add a physical step to the journeys already running, without adding operational load.

Triggered from Canvas

Oppizi sits inside Braze Canvas, so mail fires off the same behavioural events as your email, push and SMS.

Launches without waiting

Once the workflow is connected, audience data arrives and each mail wave goes out on its own, staying responsive to your triggers.

Reach past the feed

Add a channel for the customers who are hard to reach online, and for the ones who have gone quiet.

Less to operate

From audience sync through to delivery, the manual overhead usually attached to direct mail is gone.

FAQ

Questions Canadian teams ask first

Still not covered? Our team is glad to walk you through it.

Five steps, then it runs itself: 1. Create an API key inside your Oppizi dashboard. 2. In Braze, add a webhook pointed at the Oppizi endpoint, using the request body from our integration notes. 3. Decide which journey step calls that webhook, for example a cart left behind or a dormancy window closing. 4. In Oppizi, build the mail workflow: thresholds, artwork, send rules. 5. Switch the workflow on. Braze audience data starts arriving and mail is released as conditions are met, with nothing left for your team to run by hand.

You get an endpoint and an API key. Point Braze at them and matching customer records travel securely across each time your journey conditions fire. Printing, mailing and tracking are handled on our side.

Yes. Rather than pulling a list and sending in batches, a personalized piece is released the moment a customer reaches a step you have defined in a journey, whether that is a stalled cart, a loyalty tier or an early churn signal. The wiring is a webhook plus an API key, and every send reports back on response and ROI beside your digital channels.

Production begins as soon as the threshold is crossed, with no manual step in between. When it lands depends on print and delivery timelines for that part of Canada.

Anything you can track in Braze: carts left behind, dormancy windows, anniversaries, loyalty tiers, or any lifecycle stage you define. You pick the actions that release mail and set each threshold inside the journey itself.

Yes. Response rate, conversions, cost per acquisition and ROI all report in the Oppizi campaign dashboard, on the same terms you judge digital by.

Get started

Connect Braze and let the events do the sending

Set it up once; purchases, churn signals and loyalty milestones handle the rest.