Retail

Where Canadian shoppers live, walk and buy

Reach households and shoppers postal code by postal code in Vancouver, Toronto, Montreal and every major Canadian centre, then see the store visits and online orders each campaign returns.

The challenge

Retail growth gets expensive fast

Canadian retailers are stretched between a crowded auction for digital attention and the job of filling stores in a handful of dense urban markets.

Auction prices only climb

Every incremental Canadian customer costs more to buy through the same paid channels

Growth stalls past the core

Ecommerce demand beyond your existing buyers is hard to unlock with digital alone

Channels that never meet

Store, ecommerce and paid activity get measured apart, so nothing compounds

Traffic you cannot plan

Predictable footfall in the neighbourhoods around each location stays out of reach

Use cases

What Canadian retail teams run offline

Acquire new customersBuy net-new Canadian households on demographics, location and modelled purchase behaviour at a fixed cost per piece, not an auction price. Across all channels in Canada, Oppizi has tracked more than 740,000 conversions.
Oppizi OS

One place to plan, launch and measure every channel

Run every Canadian campaign from a single platform, or hand it to Copilot in chat. AI shortlists the neighbourhoods worth covering, sharpens the audience and optimizes creative, while Shopify, Braze, CRM and SFTP connections fire personalized mail.

Channels

Offline channels for Canadian retail

Meet shoppers at home, in the box and on the street, planned and measured together.

Build addressed campaigns from your own customer file, from demographic third-party data, from B2B records and from geographic layering, to lift both online orders and in-store visits across Canada.

Learn more about Direct Mail
Connect your stack

Your stack, wired into offline

Shopify and Braze both connect in Canada, so offline campaigns fire from the same data your digital programs already use.

Shopify

  • Fire a mail piece when a cart is abandoned, an anniversary lands or a customer crosses a value tier
  • Personalize the offer and product picks from what each customer has actually bought
  • Read offline conversions back inside your Shopify reporting

Braze

  • Sequence email, push, SMS and Direct Mail as one Canadian customer journey
  • Launch offline from engagement signals: an unopened email, a lapsed session, a dormant segment
  • Hold back anyone who already converted somewhere else in the journey
Proven results

Why offline pays in Canada

Canada is measured with one framework on one platform, exactly as in every other market.

Acquisition you can measure

Every Canadian conversion attributed by QR code, promo code, or one-off URL

740,000+ conversions tracked

More than 740,000 conversions tracked across all Canadian channels

Density where it pays

More than 14 million pieces distributed in Canada, concentrated in the neighbourhoods around each location

Case studies

Proof from the street

FAQ

Everything you need to know

Still unsure? Our Canadian team will walk you through it.

Canadian retailers face a crowded paid-media auction and unpredictable footfall in a small number of dense urban markets. Offline reaches shoppers at home with addressed mail, inside trusted parcels with package inserts, and on the street with flyering, putting a physical offer in hand instead of one more impression. Across 12+ years in Canada, Oppizi has tracked more than 740,000 conversions across all channels.

Addressed Direct Mail does the heavy lifting on acquisition and lifecycle, with the audience assembled from your own customer file, from demographic third-party records, from B2B lists and from geographic layering. Package inserts buy efficient reach inside ecommerce orders from complementary Canadian brands. Flyering covers the neighbourhoods around each store for openings, seasonal promotions and sustained local presence in Vancouver, Toronto and Montreal.

Yes. Both are available to Canadian accounts, alongside SFTP, lifecycle triggers and event-based campaigns. The Shopify connection syncs customers, orders and products, so a cart abandonment, a purchase anniversary or a first-order milestone can fire a mail piece automatically, with conversions reported back in your Shopify dashboard. Braze sequences Direct Mail into the same journeys as email, push and SMS.

Every piece carries a unique QR code or offer code, so scans and redemptions trace back to the exact neighbourhood, channel and creative. Flyering is GPS-tracked with mystery-shopper verification, and a live dashboard reports over 14 KPIs while the campaign is still running. That measurement is what puts Canadian offline results on the same footing as a paid-media report.

Distribution reaches every major Canadian centre, with the deepest Brand Ambassador coverage in Vancouver, Toronto and Montreal, from Robson Street and Commercial Drive to downtown Toronto, Queen West, Mile End and downtown Montreal. Addressed mail reaches any Canadian postal code. Targeting can be set by city, by postal code or by individual neighbourhood.

It works better with it than without it. Because Shopify, Braze and CRM connections are available in Canada, offline can run inside the journeys you already operate: attention and trust from something physical, follow-up and measurement from the digital side.

Get started

Ready to grow retail across Canada?

Put offline on the same footing as every other channel: planned, measured and priced per piece.