Rising acquisition costs
Digital channels are saturated, making it harder and more expensive to acquire new customers
Retail
Turn real-world attention into
retail revenue
Drive store visits, online conversions, and repeat purchases with targeted offline campaigns that cut through digital noise.
Growing is harder than it looks
Scaling across ecommerce and physical locations means balancing rising costs, inconsistent performance, and disconnected channels.
Slowing growth
E-Commerce growth beyond core audiences is harder to sustain through digital alone
Disconnected channels
Online and offline efforts operate separately, limiting total performance
Unpredictable traffic
Driving consistent footfall at the local level is difficult to control
How retail teams use offline to drive growth
Acquire new customersReach net new households by location and the purchase patterns in your own data, at a fixed cost per piece rather than an auction price. Oppizi is built to drive orders, not just impressions, at a cost lower than paid search and social.
Oppizi OS
Launch and manage all channels from one place
Target, launch, and measure every campaign in one platform, or simply ask Copilot. AI picks the postcode areas with the most potential and optimises distribution and creative, while your customer files arrive over SFTP to drive personalised, scheduled campaigns.
Offline channels built for retail performance
Reach customers in high-attention moments across their daily lives.
Use your own customer and B2B data to power personalised, scheduled campaigns that drive e-commerce conversions and store visits, or cover whole postcode areas with Unaddressed Direct Mail through Deutsche Post.
Learn more about Direct Mail
Bring your own customer data
Sitting on customer, order, and loyalty data? Send it to Oppizi over SFTP and let it decide who gets mailed what.
SFTP data feed
- Drop customer, order, and loyalty files into Oppizi on your own schedule
- Build audiences from real purchase history rather than guesswork
- Suppress recent buyers so budget goes to the customers you still need
API and MCP access
- Brief, price, and track campaigns from your own tools with the REST API
- Connect Claude, ChatGPT, or any MCP-capable assistant with one sign-in
- Record conversions back to Oppizi so attribution closes the loop
The Oppizi advantage with measurable impact
We improve the performance of offline channels across key areas, all managed through the same platform and measurement framework.
Acquisition you can measure
Every piece carries a QR code or promo code, so each new customer is attributed to the campaign, drop and postcode area that won them.
Higher order conversion
2x higher first-to-second order conversion from the trust a physical touchpoint builds
Better market coverage and ROI
Faster ROI from focused campaigns in the districts around each store.
Results that show up in the real world
FAQ
Frequently asked questions
Can't find what you're looking for? Our team in Germany is happy to help.
Retail brands face rising digital acquisition costs and difficulty driving consistent store traffic and online conversions. Offline campaigns reach customers at home (direct mail), inside trusted e-commerce parcels (inserts), and in high-attention moments on the street (flyering), delivering tangible messages that cut through digital noise.
Addressed Direct Mail is ideal for personalised acquisition and repeat-purchase campaigns using your own customer and loyalty data, especially powerful for DTC and e-commerce brands with CRM infrastructure. Unaddressed Direct Mail through Deutsche Post covers the postcode areas around each store. Package inserts provide efficient reach through relevant e-commerce orders from complementary retail partners. Flyering supports store launches, seasonal promotions, and high-traffic city-centre campaigns.
Export customer, order, and product data from your shop system, CRM, or CDP and send it to Oppizi over secure SFTP on the schedule you choose. Oppizi builds audiences from real purchase history, suppresses recent buyers, and mails shoppers at the right moment, such as a first purchase or a quiet spell. Conversion data comes back as files for your reporting, so offline ROI sits next to your digital channels.
Marley Spoon ran 13 campaigns distributing 3.6 million flyers. Getaround reduced cost per acquisition by 70% compared to digital channels. ClassPass signed up members city by city with data-led offline rounds. Across Germany, tracking, optimisation and attribution make offline campaigns as measurable as digital channels.
Oppizi campaigns include QR codes linking directly to product pages or promotional landing pages, driving online conversions from physical mail and flyers. For multi-channel retailers, campaigns can be targeted to the postcode areas around physical stores to drive footfall, while personalised direct mail from your own customer data re-engages shoppers who have not returned online.
Yes, and the combination outperforms either channel alone. Oppizi campaigns are designed to run from the same customer data as your digital stack, delivered over SFTP, enabling coordinated cross-channel journeys where offline creates attention and trust that digital campaigns alone can't generate.
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Ready to build retail growth that scales?
Turn offline into a measurable, high-performing channel.