Connect your platform to offline execution

The Oppizi API lets technology platforms such as CRMs, CDPs, ecommerce platforms, and marketing automation tools launch direct mail, flyering, and insert campaigns directly from their product. Developers can send audience data, create and schedule campaigns, and receive performance data back into their platform, making offline performance marketing a native capability within the tech stack.

Oppizi supports three integration models: API integration for programmatic campaign creation, SFTP file transfer for batch audience uploads and scheduled campaigns, and managed data workflows for teams with custom data requirements. Oppizi works with each partner to define the model that best fits their product architecture and customer use cases.

Oppizi integrates with CRM and CDP platforms that hold customer and segment data, ecommerce platforms that hold order and customer data, marketing automation tools that coordinate offline with email, push, and SMS, and analytics and attribution platforms that close the loop on offline performance. Any platform that uses customer data to drive marketing decisions is a strong integration candidate.

Oppizi uses enterprise-grade data handling practices, including encrypted data transfer, GDPR-compliant processing, and role-based access controls. Partner data is never used beyond the agreed integration scope, and Oppizi maintains audit trails on all data access. Security and compliance requirements are reviewed and confirmed during the integration scoping process before any data flows.

Integration timelines depend on the complexity of the use case and the integration model chosen. A basic API integration can typically be completed within two to four weeks. More complex bidirectional integrations connecting to analytics and attribution systems may take longer. Oppizi follows a defined process, Request, Meet, Define, Launch, with a dedicated technical partner team throughout.

Integrating Oppizi gives your customers access to high-performing offline channels, including direct mail, flyering, and package inserts, without building any operational infrastructure themselves. They get full performance visibility inside tools they already use, which increases product stickiness. For platforms serving growth marketers, adding offline as a native channel differentiates your offering and expands your total addressable use case.

Oppizi integrations and AI technologies are headless infrastructure that connects easily with current and future tech stacks and capabilities. As your AI technology evolves, our integrations evolve with it, keeping your offline channels at the cutting edge.