Targeted residential distribution designed for local coverage

Door-to-door flyer distribution means delivering marketing material directly to residential households along planned rounds, posting flyers through letterboxes. Unlike hand-to-hand flyering, door-to-door gives broad, consistent coverage of a whole district. Oppizi plans the rounds with AI, handles all printing and logistics, and verifies delivery through GPS tracking and live reporting.

Oppizi OS uses AI-assisted route planning that combines household density, geography, lookalike signals from your best-performing areas, and your campaign objectives to find the districts with the most potential. Teams refine rounds on an interactive map, filter by postcode area or radius, and adjust targeting from previous campaign data, with the same precision used in targeted digital advertising.

Yes, with rules. Unaddressed advertising may not be posted where a household has opted out with a "Keine Werbung" or "Bitte keine Werbung einwerfen" sign, and our Brand Ambassadors respect every such notice. Oppizi's teams know the local distribution rules in each German city we cover and keep every campaign compliant.

Oppizi uses GPS tracking and live field reporting to verify that distribution happened along the planned rounds within the agreed time. Brand Ambassadors check in through the Oppizi app, and location data confirms coverage. Campaign performance is then tracked through QR codes, promo codes, and landing page analytics, connecting letterbox delivery to digital conversions inside Oppizi OS.

Both reach households in an area without a mailing list. Unaddressed Direct Mail is delivered by Deutsche Post as Postwurfspezial, alongside the regular post, and covers whole delivery districts. Door-to-door flyering is delivered by Oppizi's own Brand Ambassadors, so it can start faster, target streets and buildings more selectively, and carry formats the postal channel does not. Oppizi runs both, and teams choose based on speed, cost, and coverage.

Results vary by offer, creative and area, so we point to named campaigns rather than a house average. Across published Oppizi flyering campaigns, tracked conversion has ranged from 1.3% for Uber, across more than 529,000 flyers, to 5.5% for Just Eat during a Champions League activation. Strong creative, a clear offer and repeat exposure in the same area all improve on that.