Defined KPIs
Design campaigns around acquisition, retention, CAC, and revenue from the start.
Addressed Direct Mail
Addressed Direct Mail, aimed by your own data
Personalised post through Deutsche Post to the households and businesses you choose, built from data you already own.
High-precision mail that drives results
The power of Addressed Direct Mail (ADM) combined with Oppizi technology gives you personalisation at the letterbox and the reporting discipline of a digital channel.
Targeting you control
Reach the right households and businesses using your own customer data and B2B records.
Your data, connected
Send audiences and suppressions from your CRM or warehouse over SFTP or our API, on the schedule your team already runs.
Retargeting from your own signals
Follow up lapsed, browsing, or high-intent customers you already know with a physical piece, including win-back campaigns.
Run direct mail with the rhythm of a digital channel
Move beyond one-off campaigns with reusable audiences, personalised artwork, and timing rules driven by your customer file.
Timing rules
Set date and segment rules once, so the right customers receive the right piece at the right point in the calendar.
Retargeting from your own data
Post to customers you already know who lapsed, browsed, or left an order unfinished, using signals from your own systems.
Dynamic personalisation at send
Customise messaging, offers, and content household by household from fields in your file.
Recent-buyer segments
Follow up new customers with a welcome or upsell piece, with the window set from your own order data.
Find and reach your highest-value audiences
ADM is only as strong as your targeting. Oppizi puts the data you own to work and shows you exactly where each drop lands.
First-party data activation
Use your customer data for retention, win-back, and repeat-purchase campaigns.
B2B records
Reach named businesses and decision makers when your buyer sits at a desk rather than a doorstep.
Retargeting audiences
Turn the signals you already collect, from lapsed accounts to abandoned baskets, into addressed follow-ups.
See the drop on a map
Plan where each piece lands by postcode and district, and review coverage before anything prints.
Try our calculator
Reach and campaign costs that make sense
Size up your campaign cost and the reach it buys, then ask our German team for a costed plan with printing and Deutsche Post delivery included.
Calculate your estimate
Quantity5.000 pieces
1.000250.000500.000
Total starting from:€2.000
An estimate is instant and can vary from a quote provided by an Oppizi team member due to service, product, environmental, and other variabilities.
* This is an estimate of what your campaign could cost, not a quote. Final pricing depends on location, timing, seasonality, and other project factors, all of which we take into account when you request a quote with an Oppizi team member.
Built for how modern growth teams actually run campaigns
Oppizi OS supports performance discipline and AI-guided decisioning for Addressed Direct Mail.
Prospecting
Reach new business customers from B2B records and expand from the audiences that already convert.
Customer and retention campaigns
Engage customers with personalised offers across retention, reactivation, and upsell.
Retargeting
Follow up the customers you already know with addressed mail timed from your own data.
MCP and API
Build automation through our headless platform with your coding agent.
Oppizi OS
Your mail campaigns, run in one place
Oppizi OS plans, launches, and measures every addressed piece Deutsche Post delivers.
- Plan campaigns with Oppizi Copilot
- Build audiences from your customer and B2B data
- Sync audiences by SFTP
- Prove lift with holdout groups
- Track every response on a live dashboard
Results that show up in the real world
Trusted by 1,000+ companies
FAQ
Frequently asked questions
Can't find what you're looking for? Our German team is happy to help.
Addressed Direct Mail (ADM) is a targeted form of direct mail where pieces are sent to specific, named households or businesses selected from audience data. In Germany, Oppizi builds ADM audiences from your own customer data and B2B records, prints and personalises each piece, and delivers through Deutsche Post, making it one of the highest-performing offline acquisition and retention channels available.
Oppizi works from the data you own: your CRM, purchase history, and B2B records. You define segments, suppressions, and personalisation fields, we validate the addresses, and every piece is planned by postcode and district so you can review coverage before printing. Retargeting works the same way, from the signals your own systems already collect.
The JICMAIL Response Rate Tracker puts cold addressed mail at a 1% response rate, measured across 4,939 UK campaigns through matchback and tracking codes. Those are industry figures, not promises: your result depends on the offer, the list and the creative. AI-optimised creative, precise audience selection and repeat exposure all improve it, and Oppizi OS has each built in.
Yes. Send audiences and suppression lists over SFTP or through our API on the schedule your team already runs, and set date and segment rules in Oppizi OS so the right piece goes out at the right time. Teams that want to go further can build automation on our headless platform through the MCP server and API.
ADM targets specific named households and businesses from your own data, which is ideal for personalised acquisition, retention, and retargeting. Unaddressed Direct Mail, delivered by Deutsche Post as Postwurfspezial, reaches every letterbox in a delivery district without an address list and is better suited for broad local awareness and launches. Oppizi supports both through the same platform.
Yes. Oppizi's retargeting in Germany works from your own first-party signals: customers who lapsed, browsed without buying, or left an order unfinished. Those segments are sent over SFTP or the API and turned into addressed follow-ups, giving high-intent customers a physical touchpoint that email and digital retargeting cannot replicate.
Oppizi connects to your CRM, CDP, or data warehouse through SFTP for scheduled audience and suppression exports, and through our API and MCP server for teams that automate further. Offline conversions flow back the same way, so ADM reports into the dashboards your team already uses.
More than 33.2 million pieces have been distributed across Germany and nearly one million conversions tracked, all measured in real time in Oppizi OS through QR codes, unique URLs, and promo codes.
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Run Addressed Direct Mail with precision and performance
Reach the right households and businesses across Germany, measure what matters, and scale what works with Oppizi.