Rising acquisition costs
Digital channels are saturated, making it harder and more expensive to acquire new customers
Retail
Turn real-world attention into
retail revenue
Drive store visits, online conversions, and repeat purchases with targeted offline campaigns that cut through digital noise.
Growing is harder than it looks
Scaling across ecommerce and physical locations means balancing rising costs, inconsistent performance, and disconnected channels.
Slowing growth
E-Commerce growth beyond core audiences is harder to sustain through digital alone
Disconnected channels
Online and offline efforts operate separately, limiting total performance
Unpredictable traffic
Driving consistent footfall at the local level is difficult to control
How retail teams use offline to drive growth
Acquire new customersTarget net new households by demographics, location, and modeled purchase behavior, at a low cost per piece rather than an auction price. Oppizi is built to drive orders, not just impressions, at a cost lower than paid search and social.
Oppizi OS
Launch and manage all channels from one place
Target, launch, and measure across every campaign in one platform and via chat with Copilot. AI identifies high-potential neighborhoods, refines audiences, and optimizes distribution and creative, while CRM, CDP, loyalty, and ordering integrations trigger personalized campaigns.
Offline channels built for retail performance
Reach customers in high-attention moments across their daily lives.
Use customer data, third-party audiences, and lookalike modeling to power personalized, triggered campaigns that drive e-commerce conversions and store visits.
Learn more about Direct Mail
Power up with integrations
Already using Shopify or Braze? Connect them to Oppizi and unlock automated, data-driven offline campaigns.
Shopify
- Trigger campaigns based on cart abandonment, purchase anniversaries, or customer value tiers
- Use real purchase history to personalize offers and product recommendations
- Track offline conversions back to your Shopify dashboard
Braze
- Orchestrate unified customer journeys across email, push, SMS, and Direct Mail
- Trigger offline campaigns based on engagement signals (e.g., email non-openers)
- Automatically suppress customers who've already converted through other channels
The Oppizi advantage with measurable impact
We improve the performance of offline channels across key areas, all managed through the same platform and measurement framework.
Lower acquisition cost
30-40% lower CAC versus digital-only acquisition in targeted neighborhoods
Higher order conversion
2x higher first-to-second order conversion from physical touchpoint trust
Better market coverage and ROI
Faster ROI from focused campaigns in the neighborhoods around each store.
Results that show up in the real world
Flyers distributed
Flyers distributed
Satchel inserts distributed
FAQ
Everything you need to know
Can't find what you're looking for? Our team is happy to help.
Retail brands face rising digital acquisition costs and difficulty driving consistent store traffic and online conversions. Offline campaigns reach customers at home (direct mail), inside trusted ecommerce orders (inserts), and in high-attention neighborhood moments (flyering), delivering tangible messages that cut through digital noise. Oppizi retail clients see 30–40% lower CAC versus digital-only campaigns targeting the same audiences.
Addressed Direct Mail is ideal for personalized acquisition and lifecycle campaigns using first-party customer data, loyalty data, and lookalike audiences, especially powerful for DTC and ecommerce brands with CRM infrastructure. Package inserts provide efficient reach through relevant ecommerce orders from complementary retail partners. Flyering supports local store launches, seasonal promotions, and high-traffic urban campaigns.
Oppizi's Shopify integration syncs customer, order, and product data automatically, allowing retail brands to trigger offline campaigns from real behaviors, such as cart abandonment, purchase anniversaries, or first-time buyer milestones. This creates physical touchpoints at precisely the right moments in the customer lifecycle, with conversion data tracked back to the Shopify dashboard for full offline ROI attribution.
The Iconic acquired 76,800 new customers through Oppizi campaigns. Pet Circle acquired 6,777 new customers. Marley Spoon ran 13 campaigns distributing 3.6 million flyers. These results reflect Oppizi’s ability to reach new retail audiences at scale, with tracking, optimization, and attribution that make offline campaigns as measurable and comparable as digital channels.
Oppizi campaigns include QR codes linking directly to product pages or promotional landing pages, driving online conversions from physical mail and flyers. For multi-channel retailers, campaigns can be geo-targeted to drive foot traffic near physical stores, while personalized direct mail can be triggered from online browsing behavior to re-engage visitors who didn't convert through digital retargeting.
Yes, and the combination outperforms either channel alone. Research shows direct mail combined with digital channels achieves a 40% conversion rate. Oppizi campaigns are designed to integrate with existing digital stacks through Shopify, Braze, and CRM integrations, enabling coordinated cross-channel journeys where offline creates attention and trust that digital campaigns alone can’t generate.
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Ready to build retail growth that scales?
Turn offline into a measurable, high-performing channel.