Pet Circle gains 6,700 new customers in Australia via large-scale flyering campaigns
Pet Circle is Australia’s largest online pet retailer - it is trusted by over 700,000 clients and provides advice via its online vet team. What’s more, Pet Circle provides support to its local community, donating food and supplies to over 100 animal rescue organizations. Oppizi and Pet Circle have been in partnership since 2015, and as a result, Oppizi has become one of Pet Circle’s major customer
Flyers distributed
New customers
Campaigns
Reaching pet owners efficiently at scale
Pet Circle is Australia’s largest online pet retailer, trusted by more than 700,000 customers and supported by its online vet team. The company also gives back to the community, donating food and supplies to over 100 animal rescue organizations.
While Pet Circle’s brand was growing online, its main priority was to keep costs down while increasing awareness and acquiring new customers. To achieve this, the company needed a highly targeted offline campaign that could reach pet owners directly, maximize efficiency, and drive measurable results.
- 01Build brand awareness among pet owners in key areas
- 02Drive measurable new customer acquisitions at a low cost
- 03Support digital growth with offline activations
- 04Ensure efficient, trackable results through real-time reporting
- Target geographyAustralia
Hand to hand (H2H)
Strategy
Campaigns were tailored to capture the attention of pet owners in urban and suburban areas. Flyers were distributed in high-footfall zones and residential neighborhoods to maximize reach.
Why it was chosen
A highly targeted approach was essential to reduce costs and focus only on audiences most likely to convert. With access to Oppizi’s real-time dashboard, Pet Circle could monitor campaign progress, ensuring every flyer made an impact and supported customer acquisition goals.
Between 2018 and 2019, Oppizi completed 5 campaigns for Pet Circle that delivered measurable impact and proved offline marketing could drive growth at scale.
Flyers distributed
New customers
Campaigns
940,023 flyers distributed across 5 campaigns
6,777 new customers acquired
Boosted brand awareness among pet owners in key markets
Demonstrated offline as a cost-efficient, trackable acquisition channel alongside digital
Why it worked
Precision targeting
Campaigns were designed to engage pet owners specifically, ensuring maximum relevance and cost efficiency.
Data transparency
Pet Circle tracked campaign performance in real time via Oppizi’s dashboard, optimizing results across key KPIs.
Offline–online synergy
Flyer campaigns supported Pet Circle’s digital presence, helping convert offline engagement into long-term online customers.
Offline as a reliable performance channel
Across five campaigns, Oppizi distributed 940,000 flyers for Pet Circle, gaining 6,700 new customers — turning offline from brand awareness into a reliable, measurable performance channel.
For Pet Circle, offline marketing evolved from brand awareness into a reliable performance channel.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
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Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.