Every Door Direct Mail built for
reach and speed

Every Door Direct Mail (EDDM) is a USPS program that delivers mail to every household in selected postal routes, without needing a mailing list or individual addresses. It's ideal for local businesses, neighborhood saturation, grand openings, and market launches. Oppizi's EDDM platform makes it easy to select routes, design creative, and track delivery through one system.

EDDM is one of the most cost-effective forms of direct mail. USPS postage runs approximately $0.234 per piece, with all-in campaign costs typically ranging from $0.30–$0.50 per piece including printing and delivery. Use Oppizi's built-in EDDM cost calculator to estimate your specific campaign cost and compare reach across major EDDM providers before you commit.

Oppizi OS includes an interactive map-based route selector where you choose delivery areas using geographic filters, demographic overlays, and household density data. You can target specific zip codes, postal routes, or radius-based zones around your location. AI-powered recommendations suggest highest-potential neighborhoods based on your campaign goals and audience profile.

With Oppizi, EDDM campaigns typically deliver within 7–14 business days nationally, and 2–5 days for highly localized campaigns. Once you go live in Oppizi OS, printing and USPS submission are handled automatically. You can track delivery status and performance in real time through your dashboard without any additional coordination or follow-up.

Choose EDDM when your goal is broad neighborhood coverage without a targeting list, for example, a restaurant promoting a grand opening, a local service announcing a seasonal offer, or a brand entering a new market. Choose Addressed Direct Mail when you need household-level targeting, personalization, or programmatic triggers based on customer behavior. Oppizi supports both from the same platform.

EDDM works particularly well for local restaurants and QSR chains, home services businesses, retail stores announcing openings or promotions, real estate agents, fitness studios, and any brand whose potential customers are defined primarily by geography rather than specific demographics. It's especially effective for high-frequency, offer-driven campaigns in defined trade areas.

Oppizi tracks EDDM performance through QR codes, unique promo codes, dedicated landing page URLs, and call tracking numbers built into your creative. The Oppizi OS dashboard shows delivery confirmation, scan rates, and redemption data which allows you to calculate response rates.

Oppizi's direct mail campaigns achieve an average 1.55% conversion rate and $18.14 cost per acquisition, consistently outperforming paid social and search for local customer acquisition. Across 12+ countries, Oppizi has tracked over 335,000 direct mail conversions for brands including DoorDash, HelloFresh, and UberEats, all measured in real time through Oppizi OS using QR codes, unique URLs, and promo code attribution.