Calculate and compare your
EDDM campaign costs

Every Door Direct Mail (EDDM) is a USPS program that delivers mail to every household in selected postal routes, without needing a mailing list or individual addresses. It's ideal for local businesses, neighborhood saturation, grand openings, and market launches. Oppizi's EDDM platform makes it easy to select routes, design creative, and track delivery through one system.

EDDM is one of the most cost-effective forms of direct mail. USPS EDDM Retail postage is $0.260 per piece, per USPS Notice 123, effective 12 July 2026. With Oppizi, EDDM runs about $0.45 per piece all-in, including printing, postage, and delivery, with printing alone starting at $0.07 per piece excluding postage. Use the calculator above to estimate your specific campaign cost and compare reach across major EDDM providers before you commit.

Oppizi OS includes an interactive map-based route selector where you choose delivery areas using geographic filters, demographic overlays, and household density data. You can target specific zip codes, postal routes, or radius-based zones around your location. AI-powered recommendations suggest highest-potential neighborhoods based on your campaign goals and audience profile.

With Oppizi, EDDM campaigns typically deliver within 7–14 business days nationally, and 2–5 days for highly localized campaigns. Once you go live in Oppizi OS, printing and USPS submission are handled automatically. You can track delivery status and performance in real time through your dashboard without any additional coordination or follow-up.

Choose EDDM when your goal is broad neighborhood coverage without a targeting list—for example, a restaurant promoting a grand opening, a local service announcing a seasonal offer, or a brand entering a new market. Choose Addressed Direct Mail when you need household-level targeting, personalization, or programmatic triggers based on customer behavior. Oppizi supports both from the same platform.

Pricing depends on format, volume and targeting, and a quote covers printing, distribution and tracking rather than pricing them separately. As a planning benchmark, the ANA Response Rate Report 2023 puts direct mail response at 10.8% for prospect lists and 15.6% for house lists, figures to target rather than to expect, since your own result depends on the offer, the list and the creative. That is why campaigns start with a test. Oppizi has tracked 672,811 direct mail conversions across 12+ countries, 250,927 of them in the US, for brands including DoorDash, HelloFresh, and Uber Eats, each attributed in real time through Oppizi OS using QR codes, unique URLs, and promo codes.

Most EDDM providers handle only printing and mailing, leaving route selection, tracking and optimization to you. Oppizi combines printing, postage, the postal route selector, scan tracking per route and live campaign dashboards in one managed platform — typically at a lower all-in per-piece cost. The comparison table above shows your selected format and volume against the leading providers.

Oppizi tracks EDDM performance through QR codes, unique promo codes, dedicated landing page URLs, and call tracking numbers built into your creative. The Oppizi OS dashboard shows delivery confirmation, scan rates, and redemption data which allows you to calculate response rates.