DiDi establishes market presence & acquires 165,000+ customers via offline marketing
Available in 28 cities across Australia, DiDi is a reliable ride hailing service founded in 2018. DiDi strives to provide a fair, and most importantly, safe service to both its customers and drivers. After its launch, DiDi paired with Oppizi to infiltrate the market.
Flyers distributed
Conversion rate
New customers
Establishing presence in a new market
Launched in a saturated Australian ride-hailing market, DiDi needed to build brand awareness and establish itself against well-known competitors. As a new entrant, the company sought a strategy that would not only make its name recognizable but also drive measurable customer acquisition in key cities.
- 01Increase brand visibility across major Australian cities
- 02Acquire a significant number of new customers efficiently
- 03Complement digital marketing efforts with offline touchpoints
- 04Establish a reliable offline acquisition channel to scale rapidly
- Target geography5 cities across Australia
Hand to hand / Door to Door
Strategy
Flyers were distributed in high-footfall zones such as transport hubs, business districts, and residential neighborhoods, maximizing reach to people likely to use ride-hailing services.
Why it was chosen
Face-to-face distribution allowed DiDi to build trust and credibility in a competitive market by introducing the service in everyday environments.
Between 2018 and 2022, Oppizi delivered over 5.5 million flyers
Flyers & mailers distributed
New customers
Cities
5.5M flyers and mailers distributed across five cities, leading to 165,000+ new customers acquired
Increased brand awareness in competitive urban markets
Validated offline marketing as a scalable, trackable acquisition channel alongside digital campaigns
Why it worked
Data-driven tracking
DiDi monitored campaign performance in real time through Oppizi’s dashboard, enabling adjustments and ensuring each flyer contributed to measurable results.
Targeted urban reach
Flyers were distributed in high-footfall areas like transport hubs & business districts, ensuring the message reached potential riders at the right time and place.
Special offers
Exclusive offers such as "First Ride Free + $20 in ride vouchers" lowered barriers to trial, encouraging sign-ups and boosting early adoption.
It’s Interesting as Oppizi is at the top and bottom of the funnel at the same time. Oppizi raises awareness but also converts well.
Douglas Toy
Head of Marketing at DiDi ANZ
DiDi
Launching a new market with offline
Distributing 5.5M flyers and mailers across five cities, DiDi acquired 165,000+ new customers and built brand awareness — validating offline as a scalable, trackable channel.
Oppizi sits at the top and bottom of the funnel — raising awareness and converting at the same time.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.