Marley Spoon scales customer acquisition in Australia with 3.6M flyers distributed
If you’re searching for a smarter way to cook, Marley Spoon has the answer. Indeed, Marley Spoon delivers delicious 30-minute meal kits straight to people’s homes, taking the stress out of meal preparation. We teamed up with Marley Spoon to supplement their online efforts with premium offline marketing strategies.
Flyers distributed
New customers
Campaigns
A premium offline channel that stays on-brand
Marley Spoon makes cooking simple with fresh, 30-minute meal kits delivered straight to people’s doors. Although their online presence was strong, Marley Spoon wanted to maximize customer acquisition by blending digital and offline marketing channels.
Marley Spoon needed a strategy that could consistently deliver results while staying true to their brand values.
- 01Boost brand visibility in key urban areas
- 02Drive measurable new customer acquisitions
- 03Support online campaigns with offline activations
- 04Promote Marley Spoon’s mission of making cooking stress-free and enjoyable
- Target geographyAustralia
Hand to hand (H2H)
Strategy
Campaigns targeted busy professionals and families, reaching them in high-footfall areas and residential neighborhoods for maximum relevance.
Why it was chosen
Meeting potential customers in their daily environments with a clear, tangible message not only supported digital campaigns but also accelerated growth through direct offline acquisition.
Since partnering with Oppizi in 2017, Marley Spoon has distributed over 3.6 million flyers across 13 campaigns
Flyers distributed
New customers
Campaigns
3.6M flyers distributed across 13 campaigns over six years
~3,679 new customers acquired
A sustained, on-brand offline partnership
Why it worked
Long-term partnership
A sustained offline strategy ensured consistent visibility and reliable results year after year.
Data-driven optimization
Marley Spoon monitored campaign performance in real time via Oppizi’s dashboard, tracking progress across key KPIs.
Relevant messaging
Campaigns highlighted the simplicity and convenience of Marley Spoon’s meal kits, directly appealing to their target audience.
A sustained, on-brand offline channel
Over six years and 13 campaigns, Oppizi distributed 3.6M flyers for Marley Spoon, generating ~3,679 new customers and proving premium offline marketing can complement digital at scale.
Strategically executed premium offline marketing complemented digital — sustained over six years.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
Learn more about Direct MailOffline marketing, reinvented for modern growth teams
Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.