Acquisition costs keep climbing
Paid search and social auctions get dearer every quarter, so each new customer costs more than the last
Retail
Put your brand in UK letterboxes, on doorsteps, and on the
high street
Targeted door drops, leaflet distribution, and addressed post that lift footfall in your shops and conversions on your site, while everyone else keeps bidding up the same digital auction.
Retail growth keeps getting more expensive
Between a squeezed high street and a crowded online market, UK retailers pay more for every new customer and get less certainty back.
Growth beyond your core shoppers stalls
Once digital has swept your best audiences, finding the next wave of buyers online gets slow and pricey
Channels that never talk to each other
Shop teams, ecommerce, and media budgets are planned apart, so nobody sees what the brand is really earning
Footfall you cannot forecast
Weather, town-centre traffic, and whoever opened next door make weekly visits hard to plan around
What UK retailers run with Oppizi
Reach new householdsBuy reach by the postcode instead of by auction. Addressed post and unaddressed door drops land your offer with households that look like your best customers, at a fixed cost per piece. Every campaign is built to bring in orders, not impressions.
Oppizi OS
Plan, launch, and measure every channel in Oppizi OS
Build audiences, brief print, book distribution, and read results in one platform, or just ask Copilot. AI picks out the neighbourhoods worth your budget, sharpens targeting and optimises creative while campaigns run, and your own customer data arrives over SFTP.
Channels that reach shoppers at home and in town
Meet customers in the moments when their attention is not up for auction.
Addressed post for households that mirror your best customers, plus unaddressed door drops when you want every letterbox in a postcode. Data, print, and distribution arrive as one brief.
Learn more about Direct Mail
Bring your own customer data
Sitting on customer, order, and loyalty data? Send it to Oppizi over SFTP and let it decide who gets posted what.
SFTP data feed
A scheduled, secure file transfer between your systems and Oppizi.
- Drop customer, order, and loyalty files into Oppizi on your own schedule
- Build audiences from real purchase history rather than guesswork
- Suppress recent buyers so budget goes to the shoppers you still need
Gains you can measure, channel by channel
Oppizi lifts offline performance where retailers feel it, and reports all of it in one measurement framework.
Cost per customer you can see
Every leaflet and mail item is tracked to the postcode, so acquisition cost reports next to your digital channels.
More second orders
A leaflet in hand gives the second order a reason to happen, and every redemption is tracked back to the drop.
Coverage that repays sooner
Faster ROI when spend is concentrated in the postcodes around each shop
Results that show up in the real world
FAQ
Frequently asked questions
Not sure how this fits your brand? Our UK team is happy to talk it through.
Digital acquisition keeps getting dearer and high-street footfall is hard to forecast. Offline reaches shoppers at home through addressed post and unaddressed door drops, and in the streets around your shops through flyering, with something physical they can keep. Every leaflet and mail item is tracked to the postcode, so acquisition cost reports next to your digital channels.
Addressed Direct Mail is the workhorse for acquisition: your own customer data plus lookalike modelling to find households that resemble your best buyers. Unaddressed door drops cover every letterbox in a postcode when reach matters more than precision. Flyering, hand to hand, and through the letterbox, supports store openings, seasonal promotions, and busy town-centre pitches.
Yes. Send customer, order, and loyalty files to Oppizi over SFTP on whatever schedule suits you. Those files build the audiences, keep recent buyers suppressed so budget goes where it is needed, and let you model lookalikes from the shoppers who already spend the most with you. Results report back in the Oppizi dashboard alongside every other campaign.
Uber Eats has used Oppizi for multi-city campaigns across the UK and Ireland. Every campaign is tracked and attributed, so offline can be compared with your digital numbers rather than taken on trust.
Every piece can carry a QR code that opens the product or promotion page, so post and leaflets convert on your site as well as in store. Distribution is planned at postcode level around each shop, which is what lifts footfall, and the visits and orders a campaign drives are reported together.
It should. Research puts the conversion rate for direct mail combined with digital channels at 40%, well ahead of either on its own. Your customer data can flow into Oppizi over SFTP so offline and online campaigns work from the same audiences, and offline earns the attention and trust that digital then converts.
Get started
Ready to put your brand through the letterbox?
Let's make offline a channel you can measure to the pound.