Brand awareness Canadians can hold

It is a campaign that puts the brand into physical space: flyers handed over at a busy corner, flyers into every mailbox on a street, an insert in a parcel, a card in the mail. Scrolling ends a screen impression instantly. Print gets dwell time, a spot on the fridge and no skip button, which is where its 70% brand recall advantage over digital media comes from, per Canada Post's A Bias for Action study. Oppizi makes all of it countable.

Three ways at once. Coded pieces: a QR code and promo code tie each scan or redemption to one drop. Holdouts: matched postal-code areas are deliberately skipped, so the gap between treated and untreated areas is the lift you caused. Demand signals: branded search and direct traffic move in the areas you dropped into. All three arrive in one dashboard while the campaign is live.

It depends on the moment you want. Hand-to-hand flyering owns the busiest hours at stations, campuses and events, and it is the quickest way to be noticed in a specific part of a city. Door-to-door flyer delivery gives you a neighbourhood, street by street. Addressed mail reaches exactly the households you choose. Package inserts catch someone at the unboxing. Most awareness plans run two channels for reach plus repetition.

Because attention on a screen is contested, and it can be blocked, skipped or scrolled past in a second. Print is delivered to a real address, no blocker stops it, almost half of Canadians consider direct mail the most believable form of advertising, and physical mail drives 70% higher brand recall than digital media, per Canada Post's A Bias for Action study. A postcard is still on the counter on Thursday; the impression was gone before lunch on Monday.

Yes, and closer than that. Addressed mail goes to the households you select, narrowed by demographic third-party data, B2B records and geographic layering, so the budget sits where your buyers live. Flyering is planned from footfall analysis, which picks the streets, venues and hours worth standing on, right down to a single corner like Yonge-Dundas Square. Door-to-door coverage is set street by street.

Addressed mail needs roughly a week from brief to doorstep. Flyering and door-to-door depend on the city and the volume, so allow seven days or more per market, longer for a national push. Planning, print and distribution logistics sit in one workflow inside Oppizi OS, so the schedule is visible the day you brief it instead of being pieced together over email.

It is an incrementality test. Pick postal-code areas that match each other on whatever matters, run the campaign in some of them and deliberately skip the rest. Compare branded search, traffic and orders between the two groups and what remains is the lift your drop caused, stripped of seasonality and everything else marketing is doing. The discipline is borrowed from paid media and pointed at paper.

Oppizi has distributed more than 14 million pieces in Canada across 12+ years of trading. Awareness shows up as branded search movement, foot traffic and scan activity in the treated areas, all on one dashboard.