Direct Mail

Direct mail held to your growth targets

Plan, send and measure addressed mail across Canada from one AI-powered platform, with the targeting and reporting your paid channels already give you.

Why it works

Direct mail, minus the guesswork

Self-serve or fully managed, the same technology picks the recipients and tells you afterwards which ones were worth the postage.

Pick the households worth mailing

Agents pull demographic, B2B and geographic data to build a list that matches the customers you actually want.

Test offers the way you test ads

Try audiences, offers and creative in small batches, then let the results decide what gets the volume.

See conversions, not impressions

Scans, conversions, revenue and cost per acquisition sit on one dashboard while the mail is still landing.

Scale a winner across cities

Move a proven campaign into the next Canadian city without rebuilding the setup.

Oppizi OS

Oppizi OS runs the whole mail program

One neighbourhood or every major Canadian city, the platform handles planning, print, delivery and measurement in the same place.

  • Oppizi Copilot briefs, builds and schedules the send
  • Holdout and control groups that prove incremental lift
  • Your own customer records plus demographic and B2B data
  • Braze, Shopify and SFTP feeds wired into the send
Two ways in

Target who you know, or where you want to be

One platform behind both, one data set, one reporting model, which keeps the two comparable when you decide where the next dollar goes.

Addressed Direct Mail


Household-level targeting, personalized per recipient.

  • Built for acquisition, win-backs and lifecycle sends
  • Personalize on your customer records and their behaviour
  • Supports testing, holdouts and per-segment reporting

Geographic and B2B layering


Cover the postal codes and businesses that fit your market.

  • Built for launches, new territories and local awareness
  • Layer demographic and B2B records over a geographic footprint
  • Lower cost per household as the footprint grows
Room to grow

From one postal code to the whole country

Pilots and national programs run through the same setup, so growing the volume does not mean growing the workload.

One test, then many segments

Start with a single audience and grow into full-market coverage, all managed centrally with agents doing the background work.

The same execution every time

One platform keeps print quality, delivery windows and reporting consistent from city to city.

Campaigns that keep improving

Each send feeds the next one: sharper targeting, better creative, lower cost per acquisition.

Case studies

What landed in the mailbox, and what came back

Over 1,000 companies run offline campaigns with Oppizi
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FAQ

Direct mail in Canada, answered

Still missing something? Our Canadian team will walk you through it.

Addressed direct mail, delivered through Canada Post's Personalized Mail, the product called Addressed Admail until 2016. Oppizi builds the audience from your own customer records and layers demographic third-party data, B2B records and geography on top, then handles creative, printing, delivery and reporting inside Oppizi OS. Postcards are the format, in standard and oversized sizes.

Volume, format, targeting, and destination all move the number. Print and delivery are inside the price, and you see a quote before anything is committed.

Response lifts with a stronger offer, tighter targeting and a second piece to the same household, all of which the platform is built to support.

Give each piece a way home: a promo code, a scannable code, a dedicated URL, or a CRM match. Delivery, scans and sales appear in the dashboard as they happen, which makes cost per acquisition directly comparable with your paid channels. Holdout groups separate the mail effect from everything else in market.

Direct mail goes to a named household you chose, arrives in the mailbox and can carry personalized content. Flyering is handed out in person or delivered door to door across a neighbourhood, which suits broad local awareness. Plenty of Canadian brands run both, planned and measured on the same platform.

Building the campaign takes minutes. Production and delivery depend on the volume and format you choose, and the dates are agreed with you before anything goes to print. Printing, fulfillment and the delivery hand-offs are ours.

Yes. Run different creative, offers, audiences or cities at the same time, with holdout groups where you want a clean read. Everything reports into one dashboard, so scaling the winner is a decision rather than a hunch.

Oppizi has sent 9,639,422 direct mail pieces in Canada, for brands including DoorDash, HelloFresh, and Uber Eats, each one attributed live through scannable codes, dedicated URLs, and promo codes.

Get started

Make the mailbox a performance channel

Pick the recipients, count what came back, then move the budget towards the segments that paid.