Decisions from data
Choose where and when to run offline campaigns from measured pedestrian volume.
Footfall calculator
Plan Canadian campaigns around real foot traffic
- Measure pedestrian volume on any Canadian street, station, or retail strip.
- Compare hours and days before you commit ambassadors, print, or budget.
- Send teams where footfall peaks and keep your cost per acquisition down.
Footfall Analysis
High foot-traffic densityMedium foot-traffic densityLow foot-traffic density
Estimated results
Number of potential audiences…
Recommended number of flyers to distribute…
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Turn footfall data into a campaign
Plan Direct Mail, Flyering, and Package Inserts on measured Canadian traffic data, then run the whole campaign inside Oppizi OS.
What footfall analysis gives you
Trade assumptions about which corners are busy for measured pedestrian data before you spend.
Better engagement
Reach people while they are genuinely out on the street, so more flyers get used.
Optimize your spend
Concentrate budget in the peak windows instead of spreading it across the week.
A local edge
Find the corridors your competitors overlook in your Canadian market.
Campaigns planned on data, judged on results
FAQ
Footfall questions, answered
Need a hand reading the numbers? Our Canadian team can help.
Footfall analysis is the study of pedestrian volume in a place over time. Broken down street by street and hour by hour, it tells you when a location is actually crowded, so offline media can be placed in front of real people rather than assumed ones.
It names the busiest spots and hours before you book anything. Staff those peaks and each ambassador hands over more flyers per hour, which lowers your cost per flyer and your cost per new customer with no extra print spend.
Yes. Enter the street, station, mall entrance, or commercial zone you have in mind and the calculator returns its footfall pattern, letting you rank a shortlist of Canadian locations against each other before committing budget.
Retailers setting store hours and staffing, event organizers picking dates and gates, and marketers planning flyering or Direct Mail around the busiest parts of a Canadian city. Anyone whose results depend on being in the right place at the right time.