Bring lapsed customers back through the letterbox

No. Oppizi does not offer anonymous-visitor identity matching in Australia. There is no pixel to install and no third-party identity data used to turn unknown traffic into a mailing address. What does work here is your own first-party list: send the customers and leads you already hold a postal address for over SFTP, with the fields you want to segment on, and Oppizi posts addressed pieces to the ones who qualify. In practice the strongest audiences are lapsed customers, logged-in cart abandoners, and leads that stalled.

Direct mail re-engagement turns your own customer records into physical mail aimed at people who have gone quiet: no order in ninety days, a stalled application, a basket left behind while signed in. You send the file, Oppizi validates the addresses, applies your rules, and posts a piece to each household that qualifies. It is delivered to the address, with no ad blocker, no spam filter, and no auction between you and the customer.

Digital retargeting fights ad blockers, cookie deprecation, banner blindness, and rising auction prices, and the ad is gone the moment someone scrolls. An addressed mail piece is delivered to the household, sits in the home for days, and arrives in a channel where 76% of people trust the ads they receive in the mail. It also does not depend on browser tracking at all, because the audience comes from your own records.

A file containing the customer name, an Australian postal address, and whatever fields you want to segment or filter on, such as last order date, lifetime value, product category, or lead stage. Send it over SFTP as a one-off or on a repeating schedule. You do not need to send anything you would not already hold, and you decide which segments qualify for mail through your own rules.

Not in Australia. Lookalike modelling is not part of the Australian offer, so an addressed campaign reaches the households on your own file and nobody else. To reach new audiences here, the channels built for it are Unaddressed Mail across a residential or business round, and letterbox drops with demographic targeting. Both work on areas rather than named individuals, which is the honest way to buy reach in this market.

Through closed-loop attribution. Every piece carries a unique QR code and promo code tied to the segment that triggered it, and match-back against your own records links later orders to the mail that preceded them. Because each piece maps to one record, one rule, and one campaign, you get cost per conversion at segment level, in the same dashboard and with the same rigour you would expect from a digital channel.

In Australia SFTP is the data integration: your list arrives on a schedule you control, and Oppizi builds campaigns from it. For campaign control there is more on offer, with the Oppizi MCP for assistants like Claude and ChatGPT, and a REST API you can call from your own apps to create campaigns, pull performance, and check pricing. Results come back the same way, so your own reporting stays the source of truth.

Yes, and the design is deliberately narrow. Oppizi processes only the file you send, on SOC 2 Type II certified infrastructure, with converted and opted-out customers suppressed automatically and frequency caps on every run. There is no cookie, no pixel, and no third-party identity graph involved, so nothing here depends on browser tracking. Your legal team should still review the data-sharing arrangement against your own privacy obligations before the first send.