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How FoodChéri gained 3,400 new customers through multi-city flyering campaigns in France
Flyers distributed
New customers acquired
The challenge
Founded in 2015 in Paris, FoodChéri is a pre-made meal service that delivers healthy, ready-to-eat meals with a focus on nutrition and sustainability. After struggling to execute in-house flyer campaigns, the team wanted a scalable, efficient offline marketing solution to help them:
- Increase brand visibility in key urban areas
- Drive both B2C and B2B customer acquisition
- Launch campaigns quickly while maintaining low cost per acquisition
The challenge was executing highly targeted campaigns at scale, without sacrificing ROI or operational efficiency.
Our solution
H2H campaign
Oppizi managed ultra-targeted flyer campaigns across multiple French cities, leveraging market insights to focus on areas with high potential for new customers. Flyers included promotional offers tailored to the audience (B2B or B2C) to drive immediate sign-ups.
Hand-to-hand flyering allowed FoodChéri to reach both households and business locations directly, ensuring their message landed with high-intent prospects. Combining expert planning with real-time tracking ensured campaigns could scale rapidly while staying cost-effective.
The result
In 2019 alone, FoodChéri distributed over 360,000 flyers across France, which resulted in 3,456 new customer sign ups.
- Across these campaigns, FoodChéri observed an average conversion rate of up to 1.7% depending on audience and offer.
- Offline campaigns proved highly effective, with 10% of new customers in 2019 directly attributable to flyering.
- Rapid expansion across 7 cities grew flyer volume by +140% in six months.
From 2019–2023, FoodChéri distributed over 1 million flyers across France, driving thousands of new customers, with an a CPA as low as €8.40.
FoodChéri's campaign results with Oppizi
Flyers distributed
New customers aquired
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Why it worked
Highly targeted distribution
Flyers were strategically distributed in high-potential areas, reaching audiences most likely to engage and convert.
Scalable growth
Oppizi’s dedicated brand ambassadors enabled rapid campaign expansion while maintaining efficiency and low acquisition costs.
Measurable impact
Real-time tracking via Oppizi’s dashboard gave full visibility into conversions and ROI.
