How FoodChéri gained 3,400 new customers through multi-city flyering campaigns in France
Founded in 2015 in Paris, FoodChéri delivers healthy ready meals that are nutritionally balanced and great for the planet. They encourage a more conscious way of eating, one nourishing homemade meal at a time. FoodChéri moved from cumbersome in-house campaign management to working with Oppizi to scale faster and save time and money.
Flyers distributed
Conversion rate
New customers
Scaling targeted flyering across France
Founded in 2015 in Paris, FoodChéri is a pre-made meal service that delivers healthy, ready-to-eat meals with a focus on nutrition and sustainability. After struggling to execute in-house flyer campaigns, the team wanted a scalable, efficient offline marketing solution to help them:
The challenge was executing highly targeted campaigns at scale, without sacrificing ROI or operational efficiency.
- 01Increase brand visibility in key urban areas
- 02Drive both B2C and B2B customer acquisition
- 03Launch campaigns quickly while maintaining low cost per acquisition
- Target geography7 cities across France
Hand to hand (H2H)
Strategy
Oppizi managed ultra-targeted flyer campaigns across multiple French cities, leveraging market insights to focus on areas with high potential for new customers. Flyers included promotional offers tailored to the audience (B2B or B2C) to drive immediate sign-ups.
Why it was chosen
Hand-to-hand flyering allowed FoodChéri to reach both households and business locations directly, ensuring their message landed with high-intent prospects. Combining expert planning with real-time tracking ensured campaigns could scale rapidly while staying cost-effective.
In 2019 alone, FoodChéri distributed over 360,000 flyers across France, which resulted in 3,456 new customer sign ups.
Flyers distributed
New customers acquired
Cost per acquisition
Across these campaigns, FoodChéri observed an average conversion rate of up to 1.7% depending on audience and offer.
Offline campaigns proved highly effective, with 10% of new customers in 2019 directly attributable to flyering.
Rapid expansion across 7 cities grew flyer volume by +140% in six months.
Why it worked
Highly targeted distribution
Flyers were strategically distributed in high-potential areas, reaching audiences most likely to engage and convert.
Scalable growth
Oppizi’s dedicated brand ambassadors enabled rapid campaign expansion while maintaining efficiency and low acquisition costs.
Measurable impact
Real-time tracking via Oppizi’s dashboard gave full visibility into conversions and ROI.
Transparent, Speedy, Attentive, Experts, Flexible, Friendly, Thorough.
Estelle Schuster
FoodChéri
Targeted flyering that scales across cities
FoodChéri scaled flyering across seven French cities, distributing 360,000 flyers to win 3,456 new customers at a CPA as low as €8.40 — with 10% of 2019's new customers attributable to offline.
Targeted flyering scaled across France as a measurable, ROI-positive acquisition channel.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
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