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How Just Eat achieved a 5.3% conversion rate during Champions League flyering campaign
Flyers distributed
App orders placed
The challenge
As an official UEFA sponsor, Just Eat wanted to go beyond brand visibility and TV ads to drive measurable customer acquisition. The PSG vs Dortmund Champions League semifinal in Paris (May 2024) offered the perfect stage: tens of thousands of hungry fans gathered at Parc des Princes. The challenge was converting that footfall into real app orders at the exact moment excitement and appetite were highest.
Their objectives were to:
- Activate engaged football fans with timely offers
- Turn stadium sponsorship into measurable customer growth
- Prove offline activations as a high-ROI acquisition channel
Our solution
H2H campaign
Oppizi deployed Brand Ambassadors to distribute flyers in high-footfall zones nearby and directly inside the venue on match day. Flyers included limited-time discount codes designed to drive app orders immediately after the game.
Reaching fans during a Champions League semifinal captured attention at peak excitement and appetite. Hand-to-hand flyering added a human touch that digital couldn’t, while real-time tracking proved ROI with measurable redemptions.
The result
In just one match day activation, Just Eat:
- Distributed 8,000 flyers across stadium and surrounding areas
- Generated430+ new app orders (nearly 50% redeemed within the first week)
- Reached nearly half the stadium crowd with direct, on-brand engagement
For the past 6 years, Oppizi and Just Eat have partnered on multiple offline activations across Paris, both during football matches and through citywide campaigns. Together, we’ve distributed over 463,000 flyers, consistently converting sports fans and urban audiences into loyal Just Eat customers.
Just Eat's campaign results with Oppizi
Flyers distributed
App orders placed
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Why it worked
Event-based timing
Flyers were distributed during major events, reaching fans at peak excitement and appetite to maximize the likelihood of app orders.
Live tracking
Real-time monitoring of flyer redemptions allowed Just Eat to measure campaign performance accurately and optimize future initiatives.
On-brand execution
The campaign leveraged Just Eat’s UEFA sponsorship, reinforcing the brand’s presence and credibility in a high-profile environment.
