How Just Eat achieved a 5.5% conversion rate during a Champions League flyering campaign
As an official UEFA sponsor, Just Eat saw a unique opportunity to convert football fans into loyal customers during high-energy match nights. In partnership with Oppizi, Just Eat launched an offline campaign during the PSG vs Dortmund Champions League group stage match in October 2023—aiming to turn stadium buzz into real-world app orders.
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Converting matchday footfall into real app orders
As an official UEFA sponsor, Just Eat wanted to go beyond brand visibility and TV ads to drive measurable customer acquisition. The PSG vs Dortmund Champions League semifinal in Paris (May 2024) offered the perfect stage: tens of thousands of hungry fans gathered at Parc des Princes. The challenge was converting that footfall into real app orders at the exact moment excitement and appetite were highest.
Their objectives were to:
- 01Activate engaged football fans with timely offers
- 02Turn stadium sponsorship into measurable customer growth
- 03Prove offline activations as a high-ROI acquisition channel
- Target geographyParis, France
Hand to hand (H2H)
Strategy
Oppizi deployed Brand Ambassadors to distribute flyers in high-footfall zones nearby and directly inside the venue on match day. Flyers included limited-time discount codes designed to drive app orders immediately after the game.
Why it was chosen
Reaching fans during a Champions League semifinal captured attention at peak excitement and appetite. Hand-to-hand flyering added a human touch that digital couldn’t, while real-time tracking proved ROI with measurable redemptions. Food delivery is also the category where flyering converts fastest, because it reaches people exactly when they are hungry and deciding what to eat, a moment digital ads rarely catch. And since ordering is a habit fans repeat, a single match-day drop could turn game-day energy into returning customers, not just one-off orders.
In a single match-day activation, Just Eat: For 6 years, Oppizi and Just Eat have partnered on several offline activations across Paris, both during football matches and via city-wide campaigns. Together, we have distributed more than 463,000 flyers, consistently converting sports fans and urban audiences into loyal Just Eat customers.
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8,000 flyers distributed in the stadium and surrounding areas
Over 430 new app orders generated (nearly 50% activated in the first week)
Reached nearly half of the stadium crowd with direct engagement and brand loyalty
Why it worked
Event-based timing
Flyers were distributed during major events, reaching fans at peak excitement and appetite to maximize the likelihood of app orders.
Live tracking
Real-time monitoring of flyer redemptions allowed Just Eat to measure campaign performance accurately and optimize future initiatives.
On-brand execution
The campaign leveraged Just Eat’s UEFA sponsorship, reinforcing the brand’s presence and credibility in a high-profile environment.
Flyering is an effective lever of our customer acquisition strategy and Oppizi is able to reach such a low cost per acquisition!
Lola Carlson
Responsable Marketing
Just Eat
Offline as a long-term acquisition channel
Over the past six years, Oppizi and Just Eat have partnered on multiple offline activations across Paris — during football matches and through citywide campaigns. Together, they've distributed over 463,000 flyers, consistently converting sports fans and urban audiences into loyal Just Eat customers.
Six years and 463,000+ flyers in, offline activation remains one of Just Eat's most effective and measurable acquisition levers.
Our channels
Use addressed targeting for precision and Every Door Mail for neighborhood-level scale — both tracked, both measurable, both backed by the power of AI.
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Whether you're testing your first campaign or scaling across multiple markets, Oppizi gives you the targeting, execution, and measurement to make offline worth the budget.